Blog & Articles

How Brands Are Getting QR Wrong and missing out on its advantages. Avoid creating flawed QR codes and learn effective strategies to boost revenue, improve marketing campaigns, and enhance customer…

Webinars have been a part of the marketing world for a very long time, but have gained tremendous popularity recently. Due to the world being hit by COVID-19, webinars have…

With a sharp increase in the number of people relying on search engines, marketers started to improve their search engine marketing strategies. With better and improved search engine marketing strategies,…

If you have ever been in a situation where you have heard other business owners talk about how programmatic ads have changed their marketing game and had no idea what…

Pay-per-click or PPC marketing, as it is commonly referred to as, is a type of marketing in which the advertisement of your website is used to generate clicks. The advertiser…

INTRODUCTION TO OMNICHANNEL MARKETING With the evolution of marketing, brands and businesses should shift their focus from traditional marketing strategies to marketing on omnichannel. So what is omnichannel marketing? It…

WHAT IS NONPROFIT DIGITAL MARKETING? Any organization that uses various marketing strategies to help promote their mission, boost donations from the public and attracts volunteers is known as nonprofit digital…

YouTube is an online video-sharing platform that was founded in 2005, and ever since then, it has become famous worldwide. It was founded by Steve Chan, Chad Hurley, and Jawed…

Over the years, various social media platforms have come into play, that caters to all age groups. Gen. Z, for instance, is seen to be more active on TikTok, while…

With technology evolving, the marketing and Search Engine Optimization (SEO) strategies need to be updated to keep up with this new technology. Voice search SEO is an evolved form of…

Since 2019. the whole world is working in unison to help combat this deadly virus. Not only has it caused havoc in the lives of people, but it also has…

Instagram is one of the leading photo and video sharing social media platforms that is widely used by the general public. It is considered to be one of the oldest…

Digital marketing has gained tremendous popularity in the past decade. More so, it has become even more popular since the start of COVID-19 as all businesses have resorted to selling…

Email marketing is one of the effective marketing methods that is still used by marketers. However, due to an increase in the competition between various brands, it has become difficult…

A Venture Capitalist is an investor who is looking for firms that want to commercialize their idea, and the investor provides the capital for it. The venture capitalist provides the…

Geofencing advertising or marketing, relies on the location of the user, to advertise and market products. Geofencing relies heavily on Bluetooth, Wi-Fi, GPS, and radio-frequency identification (RFID) to connect with…

Headquartered in Bentonville, Arkansas, Walmart is a globally recognized multinational retail corporation that runs grocery stores, discount department stores, and hypermarkets under its name. Initially, Walmart was famous for its…

The Target Corporation is one of the largest American retail corporations since 1902. They started with the Target store in 1962, and since then, they have expanded as a discount…

Founded in 1994 in Bellevue, Washington, U.S, by Jeff Bezos, Amazon has gained tremendous popularity globally. Initially started as an online marketplace for books, Amazon slowly crept into other categories,…

Social media is not an exclusive platform for brands and businesses only. The services sector, too, has started to take advantage of it. Service sectors, such as the education sector,…

The American Marketing Association describes a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other…

Business-To-Business, or B2B, for short, is a type of business model that helps in increasing the value of the final product. Negotiations and transactions take place between two businesses, such…

In today’s day and age, having accounts on social media is extremely important for brands and businesses. Not does it help to create better brand awareness, it also helps to…

Brands narrow down their audience by finding their target market, and when this target market is further split into smaller groups, based on some common grounds, this is known as…

B2B stands for Business to Business, whereas B2C stands for Business to Consumer. In a B2B business model, one business sells its products and services to other businesses. To explain…

Marketing automation has become a necessity in this digital era. It is a term used to describe various software platforms and tools used in effectively organizing and managing the marketing…

Ecommerce has been around for a couple of decades globally but has gained immense popularity since the COVID-19 times. With an increase in the number of customers being a good…

A brand’s social media presence can have a strong impact on its potential customers. These days, the success of a brand is measured by the number of followers, posts, likes,…

Brand evangelists are loyal customers or fans of your brand, who just do not shop, but also brag about your brand in front of others. They cannot even think of…

Due to the recent change in the dynamics of all businesses, due to COVID-19, most businesses have shifted to ecommerce platforms. There is tough competition on these platforms, as well…

Google My Business is a free business profile listing, provided by Google, to allow you to promote your business on Google Search and Maps. It provides the viewer with all…

Back in the day, only Facebook and Twitter were the most widely used social media platform. Over time, more social media platforms were introduced, such as LinkedIn, Instagram, Snapchat, Pinterest,…

Ecommerce has gained a lot of popularity in the last few years and is even preferred over brick-and-mortar locations. This is partly due to the global pandemic, COVID-19, that has…

The Business-to-Consumer business model, or B2C for short, is a business model that is an interaction between a business and a consumer directly. The interaction between an aesthetician and a…

Google My Business is a free business profile listing, provided by Google, to allow you to promote your business on Google Search and Maps. It provides the viewer with all…

  The FAQ Page Is An Important Part Of Your Online Store  An Overview Of FAQs Frequently Asked Questions, or FAQs, as they are generally referred to as are an…

How Brands Are Getting QR Wrong and missing out on its advantages. Avoid creating flawed QR codes and learn effective strategies to boost revenue, improve marketing campaigns, and enhance customer…

Webinars have been a part of the marketing world for a very long time, but have gained tremendous popularity recently. Due to the world being hit by COVID-19, webinars have…

With a sharp increase in the number of people relying on search engines, marketers started to improve their search engine marketing strategies. With better and improved search engine marketing strategies,…

If you have ever been in a situation where you have heard other business owners talk about how programmatic ads have changed their marketing game and had no idea what…

Pay-per-click or PPC marketing, as it is commonly referred to as, is a type of marketing in which the advertisement of your website is used to generate clicks. The advertiser…

INTRODUCTION TO OMNICHANNEL MARKETING With the evolution of marketing, brands and businesses should shift their focus from traditional marketing strategies to marketing on omnichannel. So what is omnichannel marketing? It…

WHAT IS NONPROFIT DIGITAL MARKETING? Any organization that uses various marketing strategies to help promote their mission, boost donations from the public and attracts volunteers is known as nonprofit digital…

YouTube is an online video-sharing platform that was founded in 2005, and ever since then, it has become famous worldwide. It was founded by Steve Chan, Chad Hurley, and Jawed…

Over the years, various social media platforms have come into play, that caters to all age groups. Gen. Z, for instance, is seen to be more active on TikTok, while…

With technology evolving, the marketing and Search Engine Optimization (SEO) strategies need to be updated to keep up with this new technology. Voice search SEO is an evolved form of…

Since 2019. the whole world is working in unison to help combat this deadly virus. Not only has it caused havoc in the lives of people, but it also has…

Instagram is one of the leading photo and video sharing social media platforms that is widely used by the general public. It is considered to be one of the oldest…

Digital marketing has gained tremendous popularity in the past decade. More so, it has become even more popular since the start of COVID-19 as all businesses have resorted to selling…

Email marketing is one of the effective marketing methods that is still used by marketers. However, due to an increase in the competition between various brands, it has become difficult…

A Venture Capitalist is an investor who is looking for firms that want to commercialize their idea, and the investor provides the capital for it. The venture capitalist provides the…

Geofencing advertising or marketing, relies on the location of the user, to advertise and market products. Geofencing relies heavily on Bluetooth, Wi-Fi, GPS, and radio-frequency identification (RFID) to connect with…

Headquartered in Bentonville, Arkansas, Walmart is a globally recognized multinational retail corporation that runs grocery stores, discount department stores, and hypermarkets under its name. Initially, Walmart was famous for its…

The Target Corporation is one of the largest American retail corporations since 1902. They started with the Target store in 1962, and since then, they have expanded as a discount…

Founded in 1994 in Bellevue, Washington, U.S, by Jeff Bezos, Amazon has gained tremendous popularity globally. Initially started as an online marketplace for books, Amazon slowly crept into other categories,…

Social media is not an exclusive platform for brands and businesses only. The services sector, too, has started to take advantage of it. Service sectors, such as the education sector,…

The American Marketing Association describes a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other…

Business-To-Business, or B2B, for short, is a type of business model that helps in increasing the value of the final product. Negotiations and transactions take place between two businesses, such…

In today’s day and age, having accounts on social media is extremely important for brands and businesses. Not does it help to create better brand awareness, it also helps to…

Brands narrow down their audience by finding their target market, and when this target market is further split into smaller groups, based on some common grounds, this is known as…

B2B stands for Business to Business, whereas B2C stands for Business to Consumer. In a B2B business model, one business sells its products and services to other businesses. To explain…

Marketing automation has become a necessity in this digital era. It is a term used to describe various software platforms and tools used in effectively organizing and managing the marketing…

Ecommerce has been around for a couple of decades globally but has gained immense popularity since the COVID-19 times. With an increase in the number of customers being a good…

A brand’s social media presence can have a strong impact on its potential customers. These days, the success of a brand is measured by the number of followers, posts, likes,…

Brand evangelists are loyal customers or fans of your brand, who just do not shop, but also brag about your brand in front of others. They cannot even think of…

Due to the recent change in the dynamics of all businesses, due to COVID-19, most businesses have shifted to ecommerce platforms. There is tough competition on these platforms, as well…

Google My Business is a free business profile listing, provided by Google, to allow you to promote your business on Google Search and Maps. It provides the viewer with all…

Back in the day, only Facebook and Twitter were the most widely used social media platform. Over time, more social media platforms were introduced, such as LinkedIn, Instagram, Snapchat, Pinterest,…

Ecommerce has gained a lot of popularity in the last few years and is even preferred over brick-and-mortar locations. This is partly due to the global pandemic, COVID-19, that has…

The Business-to-Consumer business model, or B2C for short, is a business model that is an interaction between a business and a consumer directly. The interaction between an aesthetician and a…

Google My Business is a free business profile listing, provided by Google, to allow you to promote your business on Google Search and Maps. It provides the viewer with all…

  The FAQ Page Is An Important Part Of Your Online Store  An Overview Of FAQs Frequently Asked Questions, or FAQs, as they are generally referred to as are an…

How Brands Are Getting QR Wrong and missing out on its advantages. Avoid creating flawed QR codes and learn effective strategies to boost revenue, improve marketing campaigns, and enhance customer…