Its 2018. In a board meeting of a successful company, the CEO says, “I believe digital marketing strategy is nice-to-have but let’s not get carried away here.”
Fast forward two years. The nice-to-have is a necessity now. So when you are deriving your digital marketing strategy or in the verge of launching it, know that your slight mistakes could ruin it all. Here are 5 things that you should remember that can potentially ruin you strategy.
NO PLANNING!!
Even though most will think that planning is the first on to-do list, there have been many times when the strategy part has been forgotten. If you have not given a thought about which of your products you want to advertise, how to advertise them, and have not even chosen a potential platform you might be in trouble. It will probably be very difficult to judge whether your advance is on the pathway to success or not.
BEING CLUELESS!!
Even though most will think that planning is the first on to-do list, there have been many times when the strategy part has been forgotten. If you have not given a thought about which of your products you want to advertise, how to advertise them, and have not even chosen a potential platform you might be in trouble. It will probably be very difficult to judge whether your advance is on the pathway to success or not.
CARELESSNESS
You need to plan in a way that you do not exceed your budget. Spend your time to decide on a medium and a long-term plan for your digital marketing scheme. Then designate the monetary resources you set aside for this endeavor to the plan. Once you have a plan of action the thing left to do would be to make everything happen from ground up in the months or years as needed. This assists your business to develop into handling the tactics you use.
NOT USING SOCIAL MEDIA TO ITS ADVANTAGES
Not using social media platforms for your digital marketing seems pretty unbelievable right? But this too happens a lot. You need to introduce your business in the social media world ASAP as it has a lot of benefits.
The social media platforms are a great way to interact with clients and promote your business in a fairly cheap way. It might cost money to buy advertisements but overall that money won’t be a lot. Most importantly buying your followers is a big NO. At the start having near to none followers may be saddening but buying followers doesn’t help to achieve something and is risky. If caught, your reputation would be tainted.
NOT MAINTAINING YOUR WEBSITE DESIGN
In this digital era not having a user friendly website should be unthinkable. One of the biggest mistakes for businesses is not maintaining their websites. The website needs to be easy to use and provide the information needed. To not be left behind by your competitors the best thing would be to optimize your website to provide your users the best experience ever. The website should be made in a way that it’s viewable no matter which device it’s opened from and mainly it should be easy to navigate.
DONT CLICKBAIT
Clickbait is spinning words in a way that make the content sound very engaging and appealing when really it’s just very ordinary. When you as a digital marketer use clickbait on your articles it just ruins the company’s image. Luring the audience to click on your page for unbelievable content and displaying underwhelming material will actually ruin the chances you had for gaining that audience as potential customers. The best way to avoid this is to create good quality content and advertising it in a way that neither over sells nor under sells it. Telling the audience beforehand what to expect is a good way to gain the viewers trust
CONCLUSION
In this world where having a Digital Marketing Strategy is a must, make sure that none of your mistakes sabotages it. Because the new normal is here to stay, so let’s ensure we master the variables of this new normal the right way.