Back in the day, only Facebook and Twitter were the most widely used social media platform. Over time, more social media platforms were introduced, such as LinkedIn, Instagram, Snapchat, Pinterest, YouTube, TikTok, and many others. All of these platforms serve a specific purpose in the social world, for example, LinkedIn is considered to be the best platform for professional networking.

As time passed by, more and more people started relying on these platforms, and have now become an integral part of everybody’s daily lives. With so many people around the world using these platforms, businesses and marketers started used this to their advantage, i.e. they started using these platforms for marketing. These social media platforms provide users to post various types of content to engage with their followers. Now, along with finding profiles of your friends, family, and acquaintances, you will even mind profiles and pages of brands and businesses.


Since we all are glued to our smartphones and can access our social media accounts whenever we want, it would be a great idea to marketing your brand and businesses on these platforms. Marketing and publicizing your business on these social media platforms will expose your business to a countless number of people. To sum it up, posting content on social media has the following advantages:

1. Better brand awareness and visibility

Since almost everybody has at least one account on either of the social media platforms, it is the best way to market your business and brand. Moreover, it can provide your business with international exposure too.

2. Easy to find your target market

Whoever is your target market, you can target them easily by using the special features provided by these platforms.

3. Better engagement

With better visibility, you get to interact with your target market more effectively. Better engagement often leads to higher sales.

4. Easy to monitor the success of your marketing campaign

With so many advanced analytics provided by these social media platforms, you can monitor the progress of your social media campaign, and tweak it up accordingly. This would help you achieve better results for your marketing campaign.

5. Higher ROI

A higher Return On Investment (ROI) is seen with a higher engagement rate with your target audience.


Your marketing campaign’s success relies heavily on the content you choose to post. Images and videos are more popular with the audience than text, but if used in the right way, will have an equal impact on the audience.

You can post the following content on your social media accounts:

1. Videos

Most marketers believe that videos have a greater impact on the audience. Videos can easily be posted on almost all social media platforms, such as Instagram, Facebook, YouTube, Snapchat, etc. As videos are the most favored type of posts and get better results, Instagram introduced Instagram Reels to allow users to post longer videos. Content that is posted in videos can also be used to produce other content, such as pictures and text.

With videos, you get the freedom to show how your products can be used from start to finish. For instance, if you collaborate with an influencer, you can film a video with them while they are using your products, such as a beauty product or a cooking ingredient. The trick is to make the video entertaining. Using an influencer or celebrity usually does the trick.

2. Images

Images are the second most important content that can attract a large amount of audience. However, not all images can attract the attention of the viewers. The images must be bright, vibrant, with a unique concept. Images can be posted on all social media platforms, but Pinterest, Instagram, and Facebook are more popular.

3. Text-based posts

Pictures and videos, no doubt, are thought to be visually pleasing, but one must not underestimate the power of words. If you use the right tone, voice, and words, you would be able to attract the attention of the reader. Even videos and images require a caption, which is again, mere words. Facebook, Twitter, Instagram, Reddit, and LinkedIn are the most used platforms for text-based posts.

4. Stories

Although only available for 24 hours for viewers to be viewed (they can be saved as highlights for later viewing), stories are a great way to allow you to engage and interact with your followers. There are always some followers who follow businesses silently; they do not participate in any activities such as commenting, liking, etc. These types of followers will surely view your stories, providing you with an insight into how many people viewed your story, and then that number can be compared with the engagement rate of your posts. Stories can be posted on Snapchat, Instagram, Facebook, Twitter, and LinkedIn.

5. Polls

The feature, ”This or That” on Instagram lets the viewers vote for their favorite options. Businesses can use this feature to find out what their viewers want to see next. It can also be viewed as an interesting activity that businesses can carry out with their followers. This is a good way to engage with your customers and to find out what they are interested in.

6. Live videos

Going live is the new thing these days. Celebrities, influencers, politicians, etc. are all going live on various platforms, such as Facebook and Instagram so that they can engage with their followers live. Businesses can even hold contests while going live and send giveaways to the winners. While going live, your followers can comment on their questions and suggestions in the comments of the live video which you can note down to help improve your business.

All this content will help to attract followers to your accounts, providing your brand with better visibility, and a higher ROI eventually. A higher ROI depicts the success of your business and marketing strategies.


Posting regular and exciting content can be a bit of a draughting task for businesses. Since the number of followers on your social media accounts depicts the success of a business, this number should be high. This is only possible if the content you post is interesting, which might be a challenge for some businesses. Therefore, you must consider hiring professional marketers and achieve the desired goals. DigAptics is one reliable team of professionals who are experts in marketing on social media platforms. While you concentrate on running your business, DigAptics can look after your social media accounts. Contact them today to discuss things further.


Author Digaptics

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