Over the years, various social media platforms have come into play, that caters to all age groups. Gen. Z, for instance, is seen to be more active on TikTok, while the professionals are mostly seen to be active on LinkedIn. Every person has access to at least one social media account that they use frequently throughout the day.

Since social media platforms are so accessible by the general public globally, marketers have put these platforms to good use for marketing. Social media platforms are not just used for socializing or for entertainment; they can also be used by various brands and businesses to create better visibility for them. Gone are the days when advertisements were only run on the television, radio, and print media. Now, more fun and exciting marketing campaigns can be conducted on these social media platforms.

Facebook, Twitter, Youtube, LinkedIn, Instagram, and TikTok are examples of the most frequently and widely used social media platforms. All of these are free to use and let you reach your target audience without any major hassles. With so many options to choose from, you must choose the most appropriate social media platform for your brand and work on it to create the most effective market strategies.


Some of the most frequently used social media platforms are:


The is one of the oldest social media platforms that has survived the test of time. It is mostly seen to be famous in the 20s and 30s age group and even amongst the above 40s. You can run various social media campaigns for your brand. You can post text, pictures, videos, stories, and go live from your account.

2. Snapchat

This is a great platform to target the younger age group, especially college students. It is mostly used to sell products and services targeted to the younger age group.

3. Twitter

This is a microblogging website that lets you update your followers with any details you would like to inform them about. It is mostly famous with middle-aged people.

4. Instagram

This platform is famous for all age groups and genders. You can post pictures, videos, stories, polls, and go live from your account.

5. LinkedIn

This is the best platform for targeting professionals.

6. YouTube

This is a social media platform that is mostly used for posting videos. It is famous for all age groups.


From the numerous social media platforms, you must choose the platform that is mostly used by your target audience. Think about this: you run a clothing business that caters to middle-aged men and women, and you decide to market your brand on TikTok. This, my friend, is a recipe for disaster- you would just end up wasting money on this marketing campaign, without getting any ROI (Return On Investment). TikTok is a brand that is very famous with the youngsters, especially Gen.Z, therefore, you must steer clear of it. Marketing and promoting your brand on Facebook or Instagram makes a lot more sense!

Choosing the right social media platform depends on your target audience. Even before you sit down to choose the right social media platform for your brand, you must have thorough knowledge about all the social media platforms and not forget your target audience. You must be well aware of the age group and gender your brand is popular with so that you can target your audience on the specific platform. Knowing your target audience allows you to create specific marketing strategies accordingly. This helps to ensure that you get a higher ROI on your market strategies, as the chances of launching successful marketing campaigns increases.


Depending on your target audience and social media platform, you will create content accordingly. For example, if Instagram is the right platform for you, you must post creative pictures or videos, with an apt caption and use unique hashtags for your marketing campaign.

Furthermore, you must post regular content on your social media accounts to allow your followers to engage with you. Remember, the success of a brand, now a day is determined by the number of followers one has. Even if followers leave a comment on your posts, you must reply to them to engage with them and to show them that they are important to you.

Posting content is just not enough; you also need to monitor the progress and approach of your content. Social media platforms let you monitor your marketing campaigns so that you can choose the right time to post your content and make any changes to your content to get the desired results. These analytics are essential for the success of reaching your target market.


With so many brands in the rat race for reaching their target market, the competition has become very difficult; It has become a journey of the survival of the fittest. Therefore, creating unique, engaging, and regular content has become a challenge for some. While you concentrate on the other aspects of your business, you can leave the marketing bit for DigAptics, who are a team of professional marketers. They help create unique and engaging content for you so that you can target your target audience easily and get a higher ROI- the desire of every business. Contact them today to get an estimate for your business’s marketing strategies.


Author Digaptics

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