Instagram is one of the leading photo and video sharing social media platforms that is widely used by the general public. It is considered to be one of the oldest social media platforms; it has been around for more than 10 years now and is recognized globally. Just like other social media platforms, there is a desktop version and a mobile version available for the ease of its users. As Instagram gained popularity, over the years, it has been started to be used for marketing too.
THE INSTAGRAM BUSINESS PAGE
Just like any other social media platform, you are expected to have an account for creating a business page. Once when you have signed up and created an account, you have to go to the settings of your account and switch to a personal account. It is better to switch to a business account rather than using a personal account for marketing because you get many beneficial features, related to marketing.
MARKETING CHANNELS ON INSTAGRAM
After you have created a business account, you must get down to posting content for your page. The content you put up must be visually pleasing since Instagram is all about videos and pictures. Each post must be accompanied by a short caption and hashtags to help attract more traffic to your page. Once when you have created your page, users can follow your account to ensure to get your updates on their home page. Furthermore, users can like, comment, and re-post your content.
With Instagram, you can post content in the following ways:
—Posts: pictures and videos along with captions and hashtags
—Stories: updates on your profile that can be viewed for 24 hours
—Highlights: stories that you can save on your profile to be viewed even after 24 hours
—Reels: videos created that can be 15 to 30 seconds long
—IGTV: post videos that are up to 10 minutes long
—Instagram Live: give live updates to your followers
Instagram has an in-built platform for editing pictures, including a wide range of filters. If you feel overwhelmed by creating the right content for your page, you must consider hiring marketing experts, such as DigAptics. to help you manage your account the right way.
The features you get with a business account are:
1. Instagram Insights
This is an in-built analytic tool that provides a bigger picture of your follower demographics and the actions they take towards your content. Follower demographics are extremely important as they allow you to understand your target market well. If your marketing campaign is not being viewed by your target audience, then you would have to change your strategy a bit. It even lets you compare your marketing campaigns and analyze which one did better, and adopt similar techniques in the following campaigns. Instagram Insights provides you with a summary of the content you have posted in the past 7 days and the number of followers in the last 7 days. You can even get insights into total impressions and profile views for the past 7 days. Furthermore, if you have your website linked to your account and if you have a call to action button, email, or directions button, you would get an insight into that too. With Instagram Insights, you can even get to know the timings your followers are most active on so that you can post around that time to get the maximum engagement rate.
2. Instagram Ads
If you have a Facebook Business Page, you can use the Facebook Ad Manager to create Instagram Ads. Once you have your target audience and other specifications, including content ready, you are ready to go! You can then set the budget for advertising and create your ad. Instagram ads can be seen on the feed or while viewing stories.
Instagram Ad format includes the following:
—Image Feed Ads
—Image Story Ads
—Video Feed Ads
—Video Story Ads
—Carousel Feed Ads
—Canvas Story Ads
3. Instagram Shopping
This is one of the relatively new features added by Instagram. You can easily set up a store on Instagram and sell your products. People who visit your page might be prompted to shop from your store.
4. Primary and Secondary Messaging Inboxes
The primary messages are those messages that you may want to reply to right away. Secondary messages are the ones that you would want to reply to later. These messages are filtered by Instagram.
5. Contact Details and a Call-to-action Button
You can add a contact and call button on your profile to allow users to contact you directly.
With Instagram Insights, you get all the details about your followers’ demographics and your content. This means that once when you start with a marketing campaign, you can refer to Instagram Insights to review your marketing campaign and make changes accordingly. For example, you can find out the timings when your followers are the most active, that when you can post on your page. Making such small changes to your marketing campaign can cause your ROI to go higher.
SHOULD YOU RELY ON PROFESSIONAL HELP FOR MARKETING ON INSTAGRAM?
Handling your Instagram page on your own can be a bit tricky as there is a lot of competition for you out there. The content you create must be out of the box and should be visually appealing to attract more followers. If you start concentrating on the content you would like to post on your Instagram account, then your business would suffer as you would not be able to monitor the other operations of your business. Furthermore, marketers already have enough experience and know what content and keywords would give you the desired results. If the content you create is not consistent, then you would just end up wasting your time, money, and efforts. Therefore, it is better to hire professionals who can provide you with the desired results in no time. These desired results include a greater number of followers and traffic, more likes and comments on your posts, and a higher ROI.
DigAptics is a team of dedicated professionals who work selflessly in helping you to achieve your goal. They charge a fee to help you create awareness for your brand. Whatever your goals are, they will work closely with you and deliver the results. Contact them here to get an estimate for your business.
All marketing agencies, more or less, charge their clients in the following way:
1. Fixed Price Model
This price model includes creating regular posts for your profile, to help create awareness for your brand. This helps in increasing the followers and traffic to your page.
2. Complete Commission-Based Model
A commission-based model that helps in converting all diverted traffic to your website into sales.
3. Hybrid Model
This price plan works the best for most clients as it is an amalgamation of both price models.
The marketing strategies implemented by marketing agencies help to create better brand awareness, increase followers and traffic to your page, and get a higher ROI. One way of measuring ROI could be to monitor the call button embedded to help monitor the traffic and measure these conversions. Another way to measure the ROI would be by monitoring the number of followers and their engagement on your posts.
Using social media platforms for marketing is the recent approach taken by all businesses these days, especially due to the recent pandemic, COVID-19. Using the right marketing strategies can take your brand places and get you a higher ROI, which is a dream for every business owner. However, if not done correctly, it could mean a loss for you. Therefore, you must hire the right people, such as DigAptics, to help you achieve your goals in a shorter span of time.