Headquartered in Bentonville, Arkansas, Walmart is a globally recognized multinational retail corporation that runs grocery stores, discount department stores, and hypermarkets under its name. Initially, Walmart was famous for its brick-and-mortar locations, but since 2009, the Walmart Marketplace was launched. Today, the Walmart Marketplace has become very famous with sellers, including well-established sellers, who sell various products ranging from electronics to apparel.
Another reason why the Walmart Marketplace gained tremendous popularity was due to the global pandemic, COVID-19, when sellers were looking for ecommerce platforms to continue doing business. However, the process of signing up for selling on Walmart is a bit different than other ecommerce platforms. All of this has been discussed below. Continue reading to delve into the details!
STARTING TO SELL ON WALMART
As mentioned before, the process for signing up as a seller on Walmart is a bit different than other ecommerce platforms. The process has been simplified for you below:
On other ecommerce platforms, you just have to sign up and pay and you can start selling right away; but at Walmart, you have to request the sales team to get permission to sell. It is better to provide the team with in-depth detail of your business to help reduce the back and forth emails between the two parties and help speed up the process. Some details are mandatory, such as:
—US business tax ID
—A W9 or W8 and EIN Verification Letter from the Department of Treasury that verifies your business address
—The integration method for your product catalog
—Previous ecommerce stores and experiences
—Primary product categories, catalog size, and other related details
Walmart does not allow sellers to sell anything present on Walmart’s prohibited products list.
2. Registration and Account Set-Up
After the previous details have been verified, the next step of registration begins. The process of registration starts with the creation of an account that will allow you to sign in to your Walmart account and manage all the activities. Once the account has been set up, the Walmart retailer agreement is supposed to be signed, which includes all the terms and conditions a seller is supposed to abide by.
Next comes the company’s registration, which lets the seller choose a display name for their business, which will be showcased on Walmart. Along with this, the seller is also expected to fill out the tax form that includes the seller’s Taxpayer Identification Number (TIN).
While setting up your account, you would also have to set up your payment and shipping options. Walmart processes all payments through Payoneer and Hyperwallet, therefore, you must register with both companies to be able to process payments. For the shipping details, you would have to set up your preferred shipping methods, shipping regions, and the pricing model.
3. Listing and Testing
Once all the other details are complete, you can start listing your catalog. A few useful tips for setting up your product catalog would be to place your top-selling items first. Another tip would be to list a few products from different categories to provide your customers with some choice.
You must set up your store the same way you would want your audience to view it. Therefore, all products must contain complete details during the testing stage. You must carry out a few test orders to ensure everything is running smoothly and your customers will not face any difficulties.
4. Going Live
Once you have run a few test orders and are confident enough that your customers will not face any technical glitches, you are ready to go live! Once you go live, after a few hours, your store will be translatable, and it will be searchable in 24 to 48 hours.
BECOMING A SUCCESSFUL SELLER ON WALMART
With so much competition o Walmart, every store is trying to adopt various techniques to help them stand out from the rest of the stores. A few techniques that could help your store stand out are:
1. Optimizing your product listings
Product listings have a great impact on your customers, therefore, you must take this seriously. The Seller Center offers the Listing Quality Dashboard that gives you insights into the overall scores of the products. In addition to this, you even get tips to help improve your product listings.
2. Improved shipping options
Customers get attracted to those sellers who offer better shipping rates and options. You can add either a free 2-day shipping or a free 3-day shipping tag to your products to encourage customers to shop from your store. This tactic has been successful in generating an organic lift.
3. Improved return experience
The Enhanced Returns program offered by Walmart allows the sellers to save return fees as well as provide a better customer satisfaction rate. Customers love to have a hassle-free return experience.
4. Get the Pro Seller Badge
Walmart helps to drive more traffic to the best products on their website with this badge, there is a certain eligibility criterion that must be met before this badge is handed out. This criterion is updated twice every month. This badge helps to gain the trust of the customers and helps to attract more
Walmart allows sellers to advertise their products in the form of sponsored products to help get better visibility and a higher reach.
Running a Walmart store can be overwhelming for some. If you feel caught up in such a situation hen you must consider hiring professional help. One such reliable team of marketers is DigAptics, who are experts at running Walmart stores. They can help you with your product listings, store launch, product keyword strategy, and managing product reviews. While you focus on your business, DigAptics can look after your store to help you achieve success and a higher ROI (Return On investment). Contact a team member today to discuss things further.