In today’s day and age, having accounts on social media is extremely important for brands and businesses. Not does it help to create better brand awareness, it also helps to create a better relationship between the brand and its customers. These days, the success of a brand is determined by the number of followers, likes, and comments a brand has on its social accounts. With the help of social media, brands can build and grow stronger relationships with their customers.
THE IMPORTANCE OF SOCIAL MEDIA IN BUILDING AND GROWING STRONGER RELATIONSHIPS
With so many social media platforms to choose from, it has become a lot easier for brands to interact with their target audience and get fruitful results.
Social media plays an integral role in building a stronger bond between brands and customers. Using social media for a better bond is important for the following reasons:
1. Social media is accessible by almost everybody now
Almost every person has at least one social media account on any of the platforms. Since so many people have access to it, using it to connect with your customers would be a good idea.
2. Easier to update
It is easier for brands to upload quick updates regarding the brand, keeping the customers in the loop. It is an easier and quicker way to connect with your customers.
3. Cheaper way to communicate
Social media accounts are free to set up, making it a cheaper option for brands to connect with their customers whenever they want.
4. Easy to create brand evangelists
If customers are already purchasing your products, you can give them even more importance by connecting with them through social media. This would help to create brand evangelists, who will openly publicize your products to others and show their loyalty to your brand. Marketing through word of mouth is much more effective than any other marketing method.
HOW TO BUILD AND GROW STRONGER RELATIONSHIPS THROUGH SOCIAL MEDIA?
A stronger and better relationship can be built in the following ways:
1. Listen to your customers
Make your customers feel special by replying to their messages and comments. You must acknowledge and respond to their reviews and feedback, to show them how important you are to them. The response time should be quick to prevent the customers from waiting.
2. Your customer service team
Your customer service team is representing your brand on your behalf. They should be trained well to give importance to the customers. They should have all the required knowledge and skills to assist the customers and make them feel valuable at times.
3. Share and appreciate customer-made content
You can run challenges on your social media accounts and encourage your followers to take part in them. All the entries that are submitted by the audience, you must share on your accounts to make the customers feel appreciated. The content you post on your accounts should allow your users to interact with you.
4. Personalize your customer’s experience
While replying to your customer’s comments and messages, you must refer to them by their names, instead of just referring to them as your customer. This helps the customer to feel appreciated and important for the brand.
5. Use influencers
Using the most liked and followed influencers and celebrities in your marketing campaigns can help to draw more customers towards your brand. If that particular celebrity or influencer happens to be your customer’s most favorite personality, then they will be drawn to your brand.
6. Conduct polls
Provide your followers with options to choose from, such as for the next celebrity they would like to see as your brand ambassador, or what content they would like to see more; pictures or video, etc. This would prove to your customers that they matter the most to you.
Posting the right content on social media can help you gain numerous followers, out of which some of them would even become your loyal customers. If you engage with them, give them the importance and value their suggestions, you will build a stronger bond with your customers. The trick here is to post the right content to build a stronger bond with your customers. This is where a lot of brands suffer; either they cannot find the right person to do it, or they are not getting the desired results. One such reliable team of professionals is DigAptics, who are marketing professionals. They try to understand what the client requires and provide them with fool-proof marketing strategies, to help them achieve their desired goals. While you concentrate on running your business, DigAptics can look after your social media content. Contact them today to discuss things further with their team.