How to Use Social Media for Ecommerce Marketing

Social networks:
The method of utilizing social media to advertise an online business by raising brand awareness, interest in goods and services, and sales is known as e-commerce marketing.

Typical social media e-commerce strategies consist of:

promoting and increasing traffic to a branded app or e-commerce website

Direct product sales on social media

Direct interaction on social media platforms with clients and potential clients

supplying clients with pre- and post-purchase assistance

gaining knowledge about your business and industry

establishing a brand-centered online social media community

Numerous companies employ each of the aforementioned strategies to build a successful social media e-commerce marketing plan.

Increase brand recognition:
Social media is the best marketing platform for creating buzz. It’s the ideal location for advertising your brand-new business, goods, services, occasions, or special offers. It’s also excellent for having discussions with your intended audience.

Establish a coherent voice and message for your posting strategy to successfully increase brand awareness. Publish in many forms and across various media. Participate in direct discussions with people and with trending themes and hashtags.

Increasing brand recognition is a process. It requires time. Use these pointers as a guide:

Display your character and principles.

Keep your messaging constant.

Talk to the appropriate individuals

Show off your worth.

Answer criticism

Clothing brand Tentree is unafraid to speak out about its goal of advancing sustainability. Through social media, they embrace this message. Consider this tweet, which features self-sufficient cabins in Finland. Though it doesn’t specifically advertise Tentree goods, the inspirational and visually beautiful message upholds the core values of the company.

Promote:
Social networking is the most effective advertising channel available. The global reach of social media ads is enormous and continues to expand quickly.

According to Hootsuite’s data, the ad reach by social media channels is as follows:

Facebook Ads: 2.17 billion

14% of Instagram ad revenue

On TikTok, 1.02 billion ads

LinkedIn Ads: 849.6 million

There are large audiences. In fact, it’s too big. Consequently, these social media platforms have also

strong segmentation and targeting capabilities.

In order to properly advertise on social media, ensure that you:

Decide who your audience and target market are.

Stack targeting settings to focus on that particular audience.

Develop an engaging content strategy to communicate with them.

Establish objectives and KPIs for every channel.

Select the ad formats that correspond to

Example of advertising: 

The Bay
A well-known department store in Canada, The Bay, uses Instagram advertising to promote its brand and increase sales of its products. They blend shoppable catalog ads with their distinct visual flair in the advertisement below.

Use social media to directly market things:
Trading on social media has never been simpler. There are four social networking apps available right now that have social selling integrated right in:

Pinterest Instagram Facebook

TikTok

Additionally, Twitter and Snapchat have collaborated with Shopify to develop their social commerce solutions.

This is the point where social commerce and social media e-commerce marketing intersect. wherein social media’s reach and capacity to establish a brand can result in direct business.

Using social commerce solutions has the following advantages:

The setup is free for them.

They produce engaging, dynamic online purchasing experiences.

They make the sales process more efficient.

They increase the locations where sales are possible.

They make headless trade possible. 

They enable you to design in-person shopping experiences.

See these setup tutorials if you want to try your hand at social commerce:

A Shop on Instagram

An Online Store on Facebook

Pinterest Product Pins

TikTok video shopping commercials

Example of shoppable advertisements:

CCM
Shoppable product placements and lifestyle marketing are seamlessly combined on CCM’s Instagram page. They provide a glimpse into the life of a professional hockey player and provide easy access to the equipment used by NHL players.

Boost revenue using chatbots for e-commerce:
Uncle Ben once said, “Great scale, and sales, come with great responsibility.” It is imperative for brands to ensure that they extend their customer assistance in tandem with their social media exposure and sales capability.

The best tool for that is an e-commerce chatbot. Using Heyday by Hootsuite, an AI-powered chatbot, brands can:

Connect and engage with customers one-on-one across a variety of platforms with ease.

At any moment, provide pre-and post-purchase help.

Automatically highlight promotions, provide product suggestions, and offer discounts.

Assist customers with the purchasing process

For a fraction of the price of a support team, they can accomplish all of that on a large scale.

An example of an e-commerce chatbot

DeSerres
DeSerres, an arts and crafts supplies store, experienced a notable increase in sales amid the pandemic. They added an AI chatbot on their website in order to meet demand. Making product recommendations to aid with customer inquiries and increase sales is one of its primary responsibilities.

Client assistance:
Customer service is a crucial component of any social media e-commerce plan. Social media channels are perfect for fostering and assisting current clients. For the majority of well-known brands, this has led to them becoming the de facto route for customer service.

Clients could visit your profile in order to:

Locate data

Pose inquiries

Provide an assessment.

Interact with your material

Give them insight into what they desire.

Social media managers and brands alike need to be ready to respond to those direct messages and comments. If not, an e-commerce chatbot might be able to assist.

An example of customer service

Ray-Ban
Social media exposure exposes brands to both favorable and unfavorable comments. In this instance, Ray-Ban directly addresses a particularly hurtful remark and looks for a solution right away.

Societal listening:
Social media may be your brand’s data mine with the correct tools. The practice of monitoring social media for mentions of your business or pertinent discussions is known as social listening.

Social listening, according to 67% of marketers, is a helpful tool for tracking and comprehending client wants. Furthermore, it provides priceless insights such as:

Which goods are the most popular

Wherever there may be persistent problems or issues

The perception that the public has of your brand

This enables you to take advantage of opportunities, address problems, and improve your messaging to satisfy consumer needs.