YouTube is an online video-sharing platform that was founded in 2005, and ever since then, it has become famous worldwide. It was founded by Steve Chan, Chad Hurley, and Jawed Karim and now over 100 hours of content is posted on this platform every minute. People who post content are called YouTubers, and the content they post can be video clips, music videos, documentaries, audio clips, sponsored movie trailers, live streams, vlogs, and feature films.
YouTube is the second most visited platform after Google. Thus, if you want to increase your visibility, YouTube is the perfect platform for you. It is a great platform for brands and content creators to be seen by the world and gain popularity worldwide.
CREATING A YOUTUBE CHANNEL
Creating a YouTube channel is very simple. These basic steps have been discussed below:
1. Use Your Google Account on YouTube
If you do not have a Google account, you can easily create one. However, in this day and age, since we all rely on Google Maps, and Google Play, you must be having a Google Account. If not, then creating a Gmail account is no biggie. This Google Account will be your key to your YouTube channel. Once your Gmail Account is ready, you can link it to your YouTube account. Once that is done, you are set to create your YouTube Channel. All you have to do is go on your Account Page and click on Create a Channel, enter a name for your Brand Account, and hit the create button.
2. Customizing Your Channel
Under the Channel Customization tab, you will have three tabs: Layout, Branding, and Basic Info. You should use as many descriptive words as possible to make your account show up in the search results. You can even upload channel art and pictures to give your brand the look that will help attract people to it. You can even add details about your other accounts on various social media platforms
3. Star Uploading Videos
Once you have entered and updated all information, you are now ready to post your videos.
GROWING YOUR YOUTUBE CHANNEL
We live in an era where numbers depict everything. Have a big number of followers leaves an impression on people that your channel and business are very successful. Thus, creating a YouTube channel is not enough; you must post engaging and regular content to be discoverable by users on YouTube. Before people subscribe to your channel, you must give them a reason as to why they should follow you. You must use all the tips and tricks mentioned below to allow your channel to be discoverable by the users.
1. Use Catchy Titles For Your Videos
You must try to create unique and catchy titles for your videos while simultaneously incorporating specific keywords in your title to get better visibility. In trying to create a catchy title, you must not make the title ambiguous.
2. Description Of Your YouTube Videos
The description of your YouTube videos should be clear. You can even add timestamps to help facilitate users in finding what they were looking for. You can even add hashtags in your video description box.
You can also add the links to your other social media accounts in your YouTube video description box and your YouTube channel link on your other social media accounts to help promote your accounts.
4. Use Eye-catching Thumbnails for Your Videos
A user will only click on your video if they like the title and the thumbnail version of your video. These should be eye-catching.
5. Channel Icon
This picture should go with your band’s image. If you have a logo, you can put it up as your channel icon. This icon must follow the dimensions set by YouTube.
6. Create Video Playlists
This gives a very neat and tidy look to your channel and also facilities users in finding all related videos in one place.
7. Channel Trailers
Visuals appeal more to the public than text. Having a channel trailer will allow the viewers to get a quick sneak peek into what your channel is all about. This should be a very short video and should not bore the user.
8. Post Regular Content
Nobody likes to subscribe to a YouTube channel that posts videos once in a while. If they are following you, they would want to hear from you regularly. If you do not post videos regularly and consistently, you will end up losing subscribers. The intro of your video is very important in grasping the attention of the viewers.
9. Quality of Your Videos
As YouTube is all about videos, and as the competition is very tough, you must post videos that are high in quality, have great visuals and effects, and clear sound. You can even add background music which should not be deafening. Poor video quality and sound quality make it difficult to grasp the attention of the viewer.
YouTube provides its users with the required tools to help analyze their viewers. You can even get the time and day your viewers are the most active. You can even analyze the age group and the region most of your viewers belong to. This is very essential to monitor and understand your audience. It will affect the content you will post in the future. If you do not post content according to their likes, your number of subscribers will start to drop.
11. Scheduling Your Videos
With the help of analytics, you can easily find out the time your viewers are most active. With YouTube, you can schedule your videos so that they can be posted later.
12. Asking Viewers Shamelessly To Subscribe To Your Channel
This is like a signature way of YouTubers starting or ending with their videos. They ask their viewers to subscribe to their channel and press the bell icon to get a notification whenever they post a new video. Apart from the number of subscribers, the number of likes on a video matter too. On YouTube, viewers get the option of liking or disliking a video, and also the option for commenting on a video. This is a way of earning organic subscribers.
13. Interact With Your Subscribers
Interacting by replying to comments on your videos can help encourage more viewers and subscribers to leave comments and subscribe to your channel.
MONETIZING YOUR YOUTUBE CHANNEL
Once you gain enough followers, you are ready for the next phase: monetization. Posting content regularly and not earning anything out of it can be frustrating, but YouTube makes sure that you start earning something after a certain point. After hitting 1,000 subscribers and 4,000 watch hours within a year, you can register for the YouTube Partner Program to earn money through the content you post on your channel. The YouTube Partner Program has the following features that can allow you to earn some money:
1. Advertising Revenue
By showing ads in the form of displays, overlays, and videos, you can generate revenue for your channel.
Eligibility Criteria: You must be 18 years of age and be able to manage payments on AdSense. If you are not 18, such as in the case of very popular and young YouTubers, your guardian must be able to process payments through AdSense.
2. Channel Memberships
Members can subscribe to your channel and pay a recurring monthly fee for exclusive content.
Eligibility Criteria: You must be 18 years or older, and have more than 1,000 subscribers.
3. Merch Shelf
Viewers can browse and purchase merchandises that have been shown on your watch pages.
Eligibility Criteria: You must be at least 18 years of age, with more than 10,000 subscribers.
4. Super Chat and Super Stickers
Fans get to be a part of a live chat session and they can pay to get their messages highlighted.
Eligibility Criteria: You must be 18 years old and should be residing in a country where the option of Super Chat is available.
5. YouTube Premium Revenue
When a subscriber, who is paying for the subscription, watches your content, you will get a part of their subscription fee.
Eligibility Criteria: The content you create must be viewed by a YouTube Premium Subscriber.
Managing your presence on YouTube can be daunting at times, especially if you have just started on this platform. Reaching 1,000 subscribers and 4,000 watch hours can be a challenging task. You must rely on professional help to reach the minimum requirements. DigAptics comprises a dedicated team of professionals, who work closely with their clients to understand their goals and requirements. Then, within a predicted time frame, those goals are met, allowing the YouTuber to earn money from the content they post. Contact them today to get an estimate for your business.