B2B stands for Business-to-Business, and it is a transaction is that carried out between two businesses, mostly a manufacturer, wholesaler, or retailer. One company would be selling raw materials to the other company to help in the production of the final product. The B2B market is a small one and instead of pleasing and convincing the whole company, only the decision-makers have to be targeted. The whole company relies on and follows their decisions. The B2B consumers do not make any decisions impulsively, instead, they take their time and do their research to find out how would your products benefit their business.

An example of a B2B model would be the world’s leading chocolate and chewing gum, Mars Wrigley. To manufacture chocolates, they purchase cocoa from another retailer. This business transaction is termed as B2B as there is an interaction between two companies; one is a manufacturer and the other one is a retailer.


In today’s day and age, marketing is a very important aspect of a business. It helps your business to be recognized by other businesses, especially your target market. It is generally seen that the B2B business mostly relies on word of mouth. This does not help in reaching out to a greater number of people. Hence, various marketing strategies must be implemented to achieve better brand awareness and a higher ROI. Social media platforms, such as Linkedin and Facebook can be of great use to help reach your target market.


Achieving a higher ROI is the dream of every business owner, whether B2B or B2C. However, by implementing the right approach, you can achieve a higher ROI within no time. Here are some marketing strategies for your B2B business to help you achieve a higher ROI and brand awareness:

1. Surveying the Market and Identifying Your Target Market

Researching and surveying the market will give you a better idea of what is lacking in the market, and what are your potential clients looking for. Once you have this knowledge, you can use it to your advantage and think about targeting these customers accordingly. Identifying your target market helps in making things a lot easier for you, as you know exactly what they are looking for and you can use it to your advantage. This is the first step that you would be taking towards a higher ROI; it will help you to fill the gap in the market.

2. Design an Updated and User-friendly Website

Professionals would like to visit your website to get some information regarding your brand, and your current and past clients. Having client testimonials on your website is a great way of winning the trust of your potential client. Therefore, you must make sure that your website has ample pictures, updates, and information regarding your brand to help your potential clients to make a better judgment regarding your brand. Having a live chat option would be a great idea, in case the visitors have any questions they would like to ask you or would like to get in touch. All your accurate and complete contact details must be provided on your website. Furthermore, the design and layout of your website would make a greater impact on your potential clients, including the graphics and color schemes. Having your website’s blog will also help in diverting traffic to your website.

3. Search Engine Optimization (SEO)

SEO offers great help to businesses in reaching their target market efficiently. Stronger SEO skills can be extremely beneficial in creating brand awareness for your business. Having an on-site blog a website with the specific keywords would increase your chances of showing up, in search engine’s results, to double fold. In SEO practices, Search Engine Marketing (SEM) can be a very useful tool in creating brand awareness. You have to pay websites to show your company’s ad, as a sponsored link, for better visibility.

4. Using Social Media

Using the right social platform can be very beneficial for your business. If you use the correct social media platform to target your audience, you will see higher brand awareness and ROI. If you use the wrong social media platform, such as TikTok, to market your product, you would end up wasting your money and time. TikTok is a platform that is mostly used by youngsters. Using LinkedIn would be a better approach to using social media. Most buyers, if not all, will check your social media presence to get a better insight into your brand. A brand that does not post regular content, or does not interact with its followers, is not considered to be a good sign by consumers. Creating and posting regular content on your social media platforms can be of great help. You can even promote this content to increase your followers and traffic to your page. Furthermore, social media platforms can charge a certain fee and allow you to advertise your business. This is a great opportunity to show your brand.

5. Using Industrial Publications and Websites

These publications are very famous amongst the industrialists. They have hard copies as well as soft copies available, that industrialists rely on to find the right businesses to make purchases from. This opportunity should be availed in promoting your business within the industrial world.

6. Earned Media and PR

This publicity is not a paid one; instead, it is earned through the efforts you have made. This could be a radio, television, newspaper article mention, or a social media testimonial. This type of publicity weighs heavy for your business, as it helps in creating a positive image. Attending and participating with your team in industrial events is a good way to gain media attention and coverage.

7. Having Referral Programs

Referral programs are known to provide your business with the boost you are looking for. Your clients, who refer you to other clients, will get certain incentives on their next orders. This helps in initiating brand loyalty among businesses.

8. Account-Based Marketing ABM) and Retargeting

ABM is using a specific set of accounts that run highly personalized campaigns, that help in faster selling of products. It is a cost-effective and more efficient way of using your marketing resources. Sometimes, some customers abandon their carts before they checkout. For this, retargeting is the best solution as it uses the browser cookie-based technology to allow advertisements to appear in such customers’ web interactions. This is an effective way of reminding your customers to complete their transactions.

9. Email and SMS Marketing

Many software allows you to publicize your brand through SMS and email. This is another viable option used for creating brand awareness.

10. Testing, Reporting, and Analyzing

After you have implemented your marketing strategies, then you must monitor and observe the changes in your social media followers and your sales to get an idea of its impact on your ROI. If you do not see any significant change in your ROI, then you must make some relevant changes to your marketing strategy.

If you feel are struggling with marketing your B2B business, you must consider hiring professional marketers, such as DigAptics. They work by keeping your goals in mind and provide you with the best strategies to achieve those goals. With the best marketing strategies, achieving a higher ROI would be possible. Contact them here to get a free estimate for your company.


With the recent shifts in the business world, it can be seen that the B2B business models must make changes in their marketing strategies and adopt these new techniques to get desirable results. Hiring DigAptics to help you with your marketing strategies would be highly beneficial for the growth of your business.


Author Digaptics

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