A brand’s social media presence can have a strong impact on its potential customers. These days, the success of a brand is measured by the number of followers, posts, likes, comments, and shares they have on their social media accounts. Gone are the days when social media was only used for networking and socializing; today it plays a major role in the business world too.

Social media helps to provide brands with better visibility and better engagement with their customers. Having a strong digital presence is extremely essential for the success of a brand. However, this can be a challenging task, especially when it comes to creating content and posting it on your page. The content you post should be unique and engaging for the customers. If you do not post regular engaging content on your social media accounts, you will start losing followers. With so much competition between brands on social media, there is a rat race between brands to steal the limelight from each other and make their social media campaign as successful as possible.


There are various social media platforms, such as Instagram, Facebook, Twitter, YouTube, Snapchat, TikTok, and others where you can market your brand. To help increase your engagement with your customers, here are some creative social media campaign ideas that you can implement on each social media platform:

1. Use informational content for your ad campaign

Do not use the obvious “buy now” page, but instead opt for options that are not directly promoting the viewer to make a purchase. This usually causes the viewer to ignore the ad.

2. Using reactions for choosing between two options

This allows your viewers to engage with your page. You can post a picture with two options and ask the viewers to like the picture for option 1, and love the picture for option 2. This is also a way of finding out which product is liked more by the customers.

3. Create user-generated content

Hold photo contests on your page to allow your followers to get featured on your page.

4. Facebook and Instagram Live

You get to engage with your followers and answer any of their questions live. Going live with your team members is a great idea too. You must make it fun and exciting.

5. Ask me anything

This feature can be used on Instagram, Facebook, TikTok, and Snapchat, where your followers get to ask your questions. Doing these sessions frequently will allow your followers to engage with you more.

6. Provide previews of your content

This helps in grasping the attention of the viewers and encouraging them to click on the link, allowing you to increase traffic to your website.

7. Caption the photo

This is another way of engaging customers. All you have to do is post up a picture and ask your followers to caption the photo and get a chance to be featured on your page.

8. Use hashtags

Twitter, Instagram, Facebook, and TikTok, all rely on hashtags. The trend of hashtags has been around for a while and keeps on gaining popularity. Using creative hashtags for your campaign is one way to allow your campaign to become the latest trend.

9. Respond to comments

Responding to comments with some enthusiasm will encourage the users to comment again, making your page more active.

10. Tag a friend

Encourage your followers to tag their friends in posts and follow your page. You can even ask to post statements on pictures, asking your followers to tag friends with whom they would like to share this meal, visit a country, etc.

11. Teasers

Before launching any new product or service, you should start with marketing campaign teasers to help build the hype for it.

12. Countdown

You can make use of the countdown feature, such as on Instagram, to make your followers anticipate the launch of your new products, services, or marketing campaign.

13. This or that

With Instagram, you can post two pictures on your story, side by side, and ask your followers to vote for their favorite options.

14. Posting Quiz on stories

On Instagram, you can post fun and challenging questions on your stories and ask your followers to choose the right option.

15. Partner with influencers

Influencers have taken social media by storm. They have a huge fan following and are a great way to market your products and services. Asking influencers to take part in your social media campaign.

16. Social media takeover

Allow celebrities, influencers, and even work employees, to take over your social media pages to help your social media campaign gain more hype.

17. Special filters

It is all about filters these days. Having your special filter will have you to promote your product and the ongoing social media campaign. You can have your filters on Snapchat and Instagram.

18. Challenges

You can have a dance challenge, eating challenge, or any other challenge to help promote your brand. These challenges can be done on various platforms, such as Instagram, TikTok, or Facebook.

19. Special stickers

Just like filters, you can add special stickers for users to use.

20. Scavenger hunts

You can carry our scavenger hunts in designated areas and inform your followers about them. You can ask them to post pictures on their social media accounts and tag your brand’s account to win exciting prizes.

21. Events

Conduct events in various public places and include some fun activities in them. Post these pictures on your social media accounts to encourage people to visit your event. Also, encourage visitors to take pictures and post them on their accounts.

22. Giveaways

Who doesn’t love freebies? Giveaways are the best way to encourage people to participate in your social media campaigns. This is where you can ask your followers to like and re-share your posts to win freebies. These freebies can be merchandise or products from your brand.

23. Contests

You can run photo or video contests to allow your followers to take part in them. The person with the best content will get to win some freebies.

24. Give coupon codes

Coupon codes are another way to make your social media campaigns successful.

25. How-To Videos

By using your products in videos, you can teach your followers how to use them. This encourages people to use your products. Furthermore, these types of videos get a lot of likes and re-shares, making your marketing campaign a successful one.

26. Holidays and awareness days

Using holidays and awareness days in your social media campaigns can get you a lot of attention.

27. Sports events

Using sports events in your social media campaigns will get you a lot of coverage.

28. Current happenings

Incorporating current happenings into your social media campaigns will help you in gaining a lot of popularity.

29. Brand ambassadors

You can find brand ambassadors for your brand whom you can use to help promote your products. These ambassadors can be celebrities, influencers, etc. who have a high fan following. Using them will help to promote your brand.

30. Slider polls

You can use slider posts on your social media accounts to help engage more customers.


With so much competition amongst brands, it has become very difficult for brands to keep up with their marketing game. For this reason, it is recommended for brands and businesses to reach out for professional help. One such team of professionals is DigAptics, who help in creating the most unique content for your page. Contact them today to discuss the marketing strategies for your business.


Author Digaptics

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