Digaptics

Geofencing advertising or marketing, relies on the location of the user, to advertise and market…

Headquartered in Bentonville, Arkansas, Walmart is a globally recognized multinational retail corporation that runs grocery…

The Target Corporation is one of the largest American retail corporations since 1902. They started…

Founded in 1994 in Bellevue, Washington, U.S, by Jeff Bezos, Amazon has gained tremendous popularity…

Social media is not an exclusive platform for brands and businesses only. The services sector,…

The American Marketing Association describes a brand as a "name, term, design, symbol, or any…

Business-To-Business, or B2B, for short, is a type of business model that helps in increasing…

In today's day and age, having accounts on social media is extremely important for brands…

Brands narrow down their audience by finding their target market, and when this target market…