Digital Marketing

Linkedin If You Are Not In It, You Are Not Connected

By July 11, 2023 No Comments

Since its formal introduction in 2003, LinkedIn has developed into the biggest social network for professionals. Every day, over 134.5 million individuals actively use LinkedIn, recognizing the importance of having a LinkedIn account. More than 48% of users also log in each month, highlighting its significance in professional networking. With more than 875 million members from 200 countries and regions worldwide, LinkedIn is the leading professional platform, demonstrating why LinkedIn accounts are important for professionals. In order to give professionals a unified experience, Microsoft acquired LinkedIn in 2016, further solidifying its value. As a result, several Microsoft Office programs are now integrated with LinkedIn data, enhancing its utility. Ryan Roslansky, the company’s current CEO, continues to drive LinkedIn’s growth and relevance. In December 2022, there were 1.7 billion visits to LinkedIn, a 16.86% increase over November, showcasing the platform’s continued popularity. The average visit lasted 7.27 minutes, and 7.66 pages were viewed on average, highlighting the engagement LinkedIn offers. These statistics on LinkedIn solely include desktop traffic, underlining its significance across different devices and platforms.

“Connecting the world’s professionals to make them more productive and successful” is the stated aim of LinkedIn. Professionals may network, promote, publish material, and hire new employees on LinkedIn.
Nowadays, LinkedIn is a potent tool for B2B marketing and sales.

What Is B2B Marketing on LinkedIn?

The cornerstone of B2B marketing, LinkedIn is a distinctive advertising platform where you can accomplish your immediate and long-term goals.B2B marketing accomplishes exactly what it advertises. Instead of marketing to final consumers, this strategy targets other businesses.

B2B enterprises (such as software, manufacturing, or even advertising businesses) have a more specialized audience than consumer-facing organizations, which can promote to a wide audience.

The leading website for B2B marketers
It is the best platform for generating leads, per a LinkedIn survey. And among its 900 million users, 4 out of 5 make business decisions. That’s more than 720 million members, then! LinkedIn reached 180 million senior-level influencers even when there were only 850 million or more members. Also, the audience on LinkedIn has twice the purchasing power of the typical online audience.

In the 12 months before October 2021, an astounding 93% of B2B marketers used LinkedIn for organic social media marketing.

And 77% stated LinkedIn provided the best organic outcomes for them. In the same timeframe, 75% of B2B respondents who used paid social media platforms said LinkedIn produced the best results. The fact that LinkedIn made 3.8 billion in ad revenue in 2021 and expects to make 7.7 billion by 2026 is therefore not shocking.

LinkedIn ads perform particularly well
Brands’ buying intent increases by 33% as a result of LinkedIn ads. Brands may experience an increase of 2-3 times in their brand qualities when they advertise on LinkedIn. On LinkedIn, conversion rates for marketers can be up to two times greater. Also, conversion rates are 6x higher among viewers who have seen brand and acquisition communications on the site.

Extremely efficient lead generation channel
40% of B2B marketers believe LinkedIn to be the most efficient medium for generating high-quality leads. In fact, 62% of B2B marketers who use LinkedIn claim it helps them generate leads, and 89% of them think it does so.

LinkedIn was recognized as the most significant social media network overall in 2021 by 35% of B2B marketers. It comes as no surprise that 97% of B2B marketers use LinkedIn for content marketing given all that the platform has to offer marketers.

Recent data from LinkedIn indicate that the site has 199 million members only in the US.

71% of B2B marketers claim that LinkedIn is a component of their marketing plan
LinkedIn is where 82% of B2B marketers have the most success when compared to other social media platforms. The usage of LinkedIn by decision-makers is related to this. Above all other social media sites, including Facebook, LinkedIn is the best place to target B2B customers and clients. LinkedIn users are more likely to conduct business on the platform than they would be on Facebook, despite Facebook having a larger user base.

LinkedIn produces three times as many conversions as Twitter and Facebook.
According to a HubSpot study, LinkedIn has a visitor-to-lead conversion rate of 2.74%, over three times that of Twitter (0.69%) and Facebook (0.77%). Using LinkedIn, more prospective customers not only see your website, but they are also more qualified and prepared to make a purchase.

Job advertising on LinkedIn receives 15 times more content impressions.
In addition to being a network for professionals, LinkedIn has evolved from being a platform for job searches. This proves that LinkedIn is a useful tool for B2B marketing.

50% of brands are perceived as “better quality” following LinkedIn advertising
According to LinkedIn, 50% of respondents believe that brands that advertise on LinkedIn are “better quality,” while 92% believe that brands are “more professional,” 74% believe that brands are “more educated,” and 59% believe that brands are “more respectable.” A 10-15% improvement in short-term sales performance is the effect of this.

The cost per acquisition for ads using LinkedIn’s conversion monitoring tool is reduced by 13.5%
According to statistics from LinkedIn, the cost per acquisition (CPA) is 13.5% lower when you use their conversion tracking tool than when you don’t. Businesses can use this tool to track conversions from LinkedIn Advertising and gain additional knowledge about the campaigns that are most effective for them.

LinkedIn video effect is increasing
On LinkedIn, video receives a 5x higher engagement rate. People will watch video advertising for almost three times as long as they do other kinds of ads. According to research conducted by LinkedIn, users are 20x more inclined to share videos on the platform than any other kind of post. Also, video has a good impact on marketers’ return on investment, according to 73% of B2B marketers. LinkedIn claims that you may also use YouTube videos, which will automatically play in your feed and typically have a share rate of 75%.
LinkedIn Compared to static articles, live videos get 24 times more engagement. Also, compared to other videos, live streams receive 7 and 24 times as many comments.


Revenue Growth
In Q1 2023, revenue rose 21% yearly (in constant currency).
A top objective for LinkedIn and its user base has been revenue growth. The business recorded sales growth of 21% year over year (in constant currency) in Q1 of 2023, a substantial improvement over the 17% year-over-year growth of the previous quarter.

LinkedIn features enable you to broaden your audience

LinkedIn requires a minimum audience size of 300 users to run an ad campaign, but for text or single-picture ads, you should aim for 50,000 or more. By utilizing LinkedIn’s “lookalike audience” option, you can broaden your audience.

This aims to reach individuals or businesses that share the same traits as your target audience segment. Without counting your original matched audience, using this function can grow your original audience by up to 15 times.

Since it was introduced at the beginning of 2021, LinkedIn Creative Mode has been activated by over 9 million users. By assisting you in developing thought leadership through the material you produce and share, using Creator Mode enables you to expand your reach and influence.

Are Marketers Thinking to Invest Into LinkedIn In 2023
According to reports, marketers are apparently paying more for LinkedIn ads and less on social media sites like Facebook and Twitter.

In a DigiDay study on programmatic advertising, 42% of media buyers said they would boost their LinkedIn advertising budgets.

Roughly 47% want to maintain the same level of expenditure on LinkedIn ads, while 11% stated they will cut costs. The ability to target business professionals is one unique advantage of LinkedIn ads, which might even justify the extra cost.

Advertisers, for instance, can target LinkedIn members who work for big businesses with over 10,000 workers.

Facebook, on the other hand, forbids advertising from focusing on specific individuals based on their position or place of employment. While Facebook and Twitter advertisements are thought to be superior for reach and exposure, LinkedIn ads are said to generate more high-quality leads. According to Foursquare, which spends more of its advertising budget on LinkedIn, every five dollars invested brings in six.


Author Digpatics

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