In the U.S., one of three people will need a lawyer in their lifetime. And then, 3 out of 4 people who are seeking legal counsel will use the internet to find an attorney. With that much demand for legal help and information over the internet, maintaining a strong online presence is necessary for all law forms to not miss out on opportunities and compete.
The legal industry is one of the most competitive in the United States. If your digital marketing campaign is not properly managed, it’s safe to say that the competition is way ahead of you. While many law firms only do billboards and TV spots to advertise, these methods are not exactly efficient and the results are a mixed bag. With the digital era, it is becoming more important to have a strong digital presence and a digital reputation.
WHAT WE OFFER
Most of your prospective students are on social media such as Facebook and LinkedIn – thanks to widespread Internet access and digital media. DigAptics has a team of social media experts that will help you target potential students and gain positive exposure on social media platforms.
DigAptics offers our partners, complete instructional design, course production, and course integration into your LMS (learning management system). We match the right instructional designers to your program and work in close collaboration with your faculty and/or instructional design staff to develop engaging, high quality online courses that meet the standards of online education and satisfaction of the students.
- Admissions Counseling
- On-boarding Student Support/Orientation
- Post-Enrollment Outreach
- Assignment and Attendance Monitoring
- Ongoing Student Feedback and Program Research
Quantifying any improvement of a Higher education reputation is difficult. However, there’s no doubt that establishing your higher education institution as a valuable student resource and increasing overall reputation can provide long-term benefits. DigAptics will help you highlight your institution’s strengths and establish you as an industry leader. Instead of waiting for students to come to you, they’ll come to you instead.
Evidence based Healthcare Industry Statistics
For small law firms, increasing your client base and extending your reach should be your top priorities. Obviously, this means investing in something that will give your firm a positive return – like law firm marketing. If you’re still on the fence about digital marketing, here are some legal marketing statistics that you should check out.
of people seeking legal information or advice start online
of law firms have gained new clients through their website.
of global searches for lawyers are coming from mobile devices
of users never scroll past the first page of Google.
of search queries from Google are seeking local information.
of local searches on a mobile device results in a call or visit within 24 hours.
increased chance of being ranked with a blog on your website. 55% more visitors, and 97% more inbound links
of millennials expect companies and brands to have a social media presence, especially on Facebook.
more email inquiries and a 138% increase in CTR with Video Marketing
Clients are online searching
Your potential clients are already online. 1 in 3 clients are using the internet when searching for lawyers. If they can’t easily find your firm online, they will probably end up with your competition.
Digital marketing is done using multiple channels. Building reputation on various channels create your law firms online presence and creates your digital footprint. When someone is interested in your law firm, the first thing they do is search for your brand online.
Don’t Lose to Competition
If your firm doesn’t have a significant online presence, you can trust that your competitors are. However, it’s not too late– in fact having your competition already online gives you an opportunity to learn what they are doing. An essential part of any digital marketing campaign is competitive analysis. Don’t just treat them as someone you’re trying to beat but to learn from as well.
Credibility and Trust
Credibility and Trust are two essential values for legal professionals. Just the fact that you have a website that’s easily found by high-quality clients establishes legitimacy at a very fundamental level. But just having a website is no longer sufficient you have to have a website that is user friendly, well-designed, features intuitive navigation, optimized for 2 sec load time, responsive for mobile, and informative. Whether you have a law firm or a solo practitioner, a website is the modern-day equivalent of a CV or resume.
Content to Engage Clients
Content that is engaging and helpful to your audience improves your rank in search engines. Higher the ranking on google, the easier for your target audience to find you on the web. Content is always king and well-written content is still important in Google’s eyes.
Social media is a Must
Gone are the days when social media was only for teens to meet and chat – things have changed since then. These days, social media is a driving force for business development and professional networking. Social media has completely changed the way law firms reach potential clients.When people search for your law firm, they are expecting to find you in social media platforms such as Facebook, Twitter, LinkedIn, and the list goes on.
How It Works
DigAptics Analysts thoroughly review your project requirements and best suited and experienced professionals are selected and team is created for the project
We contact you within 24 hours to discuss project with a Q/A session. We provide input & suggestions after listening and understanding more about project
You Choose services and timelines for your project
Make payment through our 100% secure system and our team starts working immediately within 24 hours.
Plan + Pricings
What our Clients Say…
DigAptics did everything they said they would and did it on time! The whole process was very easy
DigAptics has been a great partner to us. Its world class talent, sound knowledge of our industry and robust project management has all been valuable assets to our growth. We see this relationship grow in years to comeCEOOrbitus Solutions
We couldn’t be more pleased with DigAptics as an outsourced technical resource for our intranet platform”PayscaleCTO
5 stars is earned and trust is built over time. Over 3 years period, the leaders at DigAptics have worked with us in various capacity, personally and as a company to help us grow and create products. We are very grateful.GerislickCEO