what is In E-Book

Mallianz is a multinational financial services company. Its main business is insurance.

Why advanced marketing attribution Is worth the investment

How can marketers determine which tactics contribute to sales or conversions and the size of the contribution?

Understanding marketing Attribution models

Marketing organizations use a variety of models to assign credit for sales or conversions to each touchpoint on the customer journey, though finance teams are sometimes skeptical about the accuracy of these methods.

Unify your Customer data

The starting point for consistent analysis and attribution is bringing together siloed customer data, but most organizations still struggle with this. According to a 2019 survey of 200 marketing and customer experience professionals