Email Engagement & Increase CTR with a Conversational Email Strategy

Email marketing has been one of the most widely used marketing strategies by marketers globally. It is considered to be an effective yet cheap method of marketing implemented by various brands for multiple purposes. However, now, since almost all brands opt for this marketing strategy, it has become difficult for brands to stand out in your customer’s inbox. The marketers came around this obstacle and modified the email strategy and came up with the conversational email strategy. The main aim of these emails is to engage with the customers and not just blast their inboxes.

The conversational email strategy was created to engage with the customers and have better communication with them. The convention emails have now lost their charm as they usually ask the receiver to take a call-to-action (CTA) directly. Customers have also evolved and can sense any sales language from miles away. This caused them to delete the emails even without opening them.

MAKEOVER FOR AN EFFECTIVE CONVERSATIONAL EMAIL STRATEGY

The main aim of the conversational email strategy is to engage with the customers and make them feel important. The brand should convince them that they matter the most to them and they are not just trying to get money out of them.

A few tips for a better conversational email strategy are mentioned below:

1. The subject line
This is the first line that the customer reads. You need this to be creative, unique, and out-of-the-box. If this intrigues the customer, then only will he open the email, otherwise they will just trash it. Usually, anything that strikes curiosity has a higher rate of clicks by the customers. Curiosity is mostly struck by questions and vague statements.

2. Personalisation
Any email that has the customer’s name has a higher chance of being opened by the customer. This helps the customer to feel special and it proves to them that they matter the most to the brand.

3. Segmentation
Segmentation helps to split your target market further into smaller groups according to some similarities between customers. These similarities could be based on demographics, shopping patterns, etc. This helps to target the customers better and has a higher chance of a response from the customers.

4. Content of the email
The content of the email is usually dependent on your brand image. For instance, a clothing brand for the youth will have different content than a clothing brand catering to the middle-aged group. The tone, text, and the whole feel of the email would be different. The email should not have too much text as the customers lose interest mid-way. Adding a couple of images would be beneficial as they help to grasp the attention of the customers.

5. Stay away from the sales language
This email should talk about the customers and not your brand. You can just acknowledge the fact that they visited your website, or you can let them know that your support team is there to help them out in case they are looking for some help.

FINAL THOUGHTS

Drafting the perfect conversational email might be a challenging task if done without any professional help. If you are considering hiring professional marketers, who can help you achieve your desired goals, then you must consider DigAptics. They provide viable solutions for all your marketing needs. Contact a team member today to discuss your next successful email marketing campaign.