Importance of mobile marketing:
As we’ve noticed because of these portable handheld devices which we commonly refer to as mobile phones, the use of desktop computers has decreased. From making reservations at a restaurant to paying bills to scheduling an appointment we’re always constantly using our phones for our day-to-day activities. According to research conducted by Statista,56% of search engine traffic was from smartphones during the first few months of 2020. This gives us an idea of how important mobile marketing is. Furthermore, this also indicates that one should pay extra attention to mobile search engine optimization for small and medium-sized businesses having an online presence.

Strategies for mobile marketing:
Following are the strategies that one can use for the ultimate success of your mobile marketing campaign:

Content specially designed keeping mobile users in mind:
When you run an ecommerce business the most crucial aspect to consider is your website. It should be well constructed and optimized as it acts as a medium between your customers and you. Moreover, half of your business is dependent on your website. Therefore, an important strategy to consider for mobile marketing is to make sure your website and the content included in it is user friendly. A user’s experience from entering your website to adding products in the cart to checkout should be so smooth and seamless that the customer becomes satisfied. Apart from this, the website should also meet the requirements of being mobile friendly i.e. it should fit accurately on the size of any mobile device used. It should also not take much time to load and should not show any errors when viewed on multiple devices. All these factors are equally important and equal importance should be given to each.

Adaptability of voice search:
In recent years the use of voice search has grown rapidly. This could also be seen in our day-to-day activities, for a detailed message instead of typing we usually opt for voice notes, to search for something when we are busy working voice search is always ready to assist us. It is expected for voice search to grow more in the upcoming years so you can include voice search in your website which would not only give tough competition to your competitors but also would aid in finding customers their desired product. This would additionally take extra effort as you’d have to look for long tail keywords that people would say into their phones rather than typing like “Where can I find the best dress for my prom?”

Text messages:
Mobile phones offer a lot of advantages but one core advantage due to which they became popular is because they were able to connect people from different cultures and different backgrounds via the internet. However, not only through calls there are other modes of communication that a mobile phone offers. Of these modes, texting is an example. SMS or texting is also an excellent way for e-commerce to grow.

Short video marketing:
Mobile users tend to watch videos more than ever as they’re always scrolling through their social media accounts. They have a huge impact in motivating the customers to purchase a desired product. Teachers usually show videos regarding complex explanations to give a better understanding to students. This is because human beings can remember what they watch in a video. According to research, 85% of millennials say that watching marketing videos regarding a specific product has pushed them to make a purchase. Numerous options are available for incorporating videos into your mobile marketing strategy. Instagram, TikTok, and YouTube ads or tutorials posted on your website are well-known examples.

Versions of ads:
An important strategy to consider when it comes to mobile marketing is the use of search and display ads. It is essential to understand the circumstances as to when and where these ads should be employed. Merits and demerits are offered by both versions of advertisements. Display ads are most commonly used for introducing your brand by featuring products you sell at places where you could find potential customers. For instance, a person who’s reading a blog on interior design may be recommended different types of furniture by these display ads. In contrast, search ads play a different role. Pay-per-click advertising (PPC) is part of these search ads. Like display ads are used for advertising and promoting your brand these search ads also play a crucial role and are deemed to be excellent in attracting traffic and targeted consumers. A seamless PPC advertising increases the traffic to your website and additionally enhances the overall conversation rates.

Conclusion:
The need for a robust mobile marketing strategy is no more a choice, it’s important and should be considered important because of how everything is now shifted to online. Businesses are shifting to e-commerce as they have realized this is the main spot for finding customers and generating more sales than ever. Optimizing your website for mobile marketing may seem hard but trust us it’s a piece of cake. Without any further delay contact DigAptics for your marketing solutions.

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Description of Video Marketing:
Video marketing as discussed above is a strategy; it is another way of promoting your online brand. It provides necessary information to shoppers about the products and services you offer while creating trust, generating more leads, and ranking the website at the top of the search engines. 

The following benefits show how important video marketing is in E-commerce. 

Attracting more customers and enhancing SEO strategy:
Videos have a tactic of attracting more customers. A study shows that people tend to stay on a website for a longer period, approximately 88% additional time on a website that has videos. For our website to rank better and produce more leads the website must draw in more customers, this is where video marketing comes in as it can enhance, maximize, and overall improve the SEO strategy of a certain website. In addition to this, the videos in the website when viewed by the visitor indicate to the search engine that information desired by the visitor is being reached to the visitor which aids in ranking the website at a better position than before. Furthermore, By adding more keywords to the page, the video metadata enhances its relevance to the search query, which is further confirmed by Google. A website that has videos incorporated has an overall chance of around 53% to appear on the first page of search engines. 

Enhanced method of generating leads through social media:
You might think that the scope of video in getting more clients is limited to websites only but to tell you the truth videos play an important role at every stage of the purchasing process of a customer. More than half of the visitors on a website are introduced to the brand through a video that is posted by the brand for marketing purposes on Instagram or similar social media platforms. Compared to pictures with loads of information that most people tend to ignore, videos are easier to watch and understand. In a nutshell, video marketing is an extremely effective way to get leads.

User Experience:
Every business has a unique perspective but they are on the same page on one primary goal: that is for their business to flourish no matter what it takes. That is why e-commerce businesses employ new tools, techniques, and programs that have been designed to ensure seamless interaction between the user and website and additionally to promote higher sales. It’s crucial for online businesses in particular that customers can get a clear sense of what they’re purchasing. 

Adding video on an e-commerce website creates an entirely internet shopping encounter, by successfully targeting the customers to purchase from them. 

Credibility:
The advantages that video marketing provides to your e-commerce business are remarkable. Incorporating a high-quality video that is cheaper and easier than ever before in your website builds the trust of a user. 55% of shoppers are more likely to watch a video before making a purchase. Additionally, videos strive to fortify loyalty among customers while offering an impression of familiarity with brands.

Video piques a customer’s curiosity and enhances their motivation to proceed with purchase while enabling a business to show its professionalism and transparency. A company’s capacity to project authority will make it less necessary for users to look for resources to support its standing.

Following is the information on some of the world’s winning videos that drew the attention of people from high-end brands.

• Sephora: Sephora’s stop motion video drew the attention of thousands of people over Instagram in 2021. This video included a tutorial to achieve a flawless look that too sitting at your home. The ultimate goal of Sephora was to connect with viewers while promoting their products and motivating the viewers to purchase them. Although this video was posted three years ago during the pandemic, it still can be viewed today by businesses to take lessons from it and incorporate it into their Video Marketing strategies.
• Amazon Echo: The video showed clearly what a fifth-generation Amazon Echo model on an international scale is. With its striking utility display and smooth integration into users’ hectic lives,it successfully conveys the value of Echo. Furthermore, Amazon takes an approach that no one else has ever taken and shows the price of Echo in the video. This is a strategy that is left and not considered much by an E-commerce business.
• Raspberry Pi: The build of trust between an E-commerce business and a shopper is extremely important. It should not be ignored at any cost. Understanding the audience is the key. The video made by this company shares a personal story of the founder and his inspiration behind the company. Furthermore, he resonates with the audience by interacting with those who are interested in the same area or domain. The heartbreaking but uplifting video shows the importance of technology and how it is evolving and emerging with time.

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Diving into the actual meaning of E-commerce SEO:
When talking about E-commerce there are some terms that you should be familiar with. The first is SEO or search engine optimization. If you know what this means you’re in a good position to start your journey but if you do not then we recommend you to understand SEO in depth. SEO in E-commerce marketing entails improving, enhancing, or maximizing your business website by the rules and regulations of various search engines like Google, Yahoo, Bing, etc. This is done so that the website overall appears on top or at least ranks better than the other websites on the search engines. This may seem like securing first position in the class when you’re below average or doing some tedious work but trust us nothing is easier than SEO only if you’re on the right track. Many proprietors of shops and webmasters have been practicing SEO for E-commerce marketing for years without even knowing it. However, it is important to note that the past few years, the current year, and the upcoming years are years in which e-commerce has grown and will continue to expand tremendously and so the competition will be as tough as it gets. Therefore, it’s high time for every online business owner’s website to rank higher.

Best practices for SEO in E-commerce Marketing:
Despite owning an engaging website, if you’re still struggling and not receiving the desired output then we recommend you leave everything aside and pay attention to the following best practices. We assure every business owner that implementing these few practices will help the growth of their website by ranking it better in search engines, drastically improving the conversions, and additionally helping them avoid getting fined during a search.

Incorporating significant keywords:
Let’s say you own an online clothing store, you need to include every detail of the clothes that you’re selling. From the materials used in crafting that specific garment, to the color, and sizes available, each information should be placed on your website in a way that it is convenient for the shopper to read, depict, and understand what you’re offering and what they’ll be receiving. Additionally, greater emphasis should be laid on ensuring that the product photography is checked to see how close the actual product is to the picture taken, avoiding issues in color and size. There’s a common practice of some retailers to not mention the price of the product until added to the cart. There are multiple reasons why this is done. This can be the result of a special offer or an attempt by the retailer to circumvent a minimum advertised pricing policy of the manufacturer. Doing so would not impact the SEO but there’s a greater chance of losing customers this way. By not seeing the prices they’re prone to leave the website without scrolling more. It is advised to include all necessary information provided by the manufacturer as this is not only valuable to the customers but also aids in acquiring more keywords and ranking the website better.

Think about the targeted audience:
Your website should always look appealing even if there’s not much to offer. User experience matters a lot in E-commerce websites. It would not be wrong to say that your website speaks to how reliable your business is. if you sell a product that no one else has ever thought of making at a relatively low price but own a poorly designed website it would result in losing customers. We live in an era of ease and anything which seems too complicated for people to use is a big NO! A major chunk of SEO is design. If shoppers exit your website within less than few seconds i.e. you have a high bounce rate, it is without a doubt that your ranking will decrease too. Therefore, it is essential to own a website that is user-friendly with easy navigation and searching options. This helps a business to overall deduct that high bounce rate and encourages users to scroll even if they do not find their desired product. In addition, to this, your website should be so perfectly constructed that it should contain graphics as well that should be used sparingly as unnecessary load time also annoys the shoppers compelling them to leave your website.

URL’s:
To visit someone’s house you’d require their accurate address then only you’d reach your destination and meet that person. This same example implies when you want to reach a website. URL is an address to reach the designated website. These can be long enough and can contain loads of information suggesting the product name, category, etc. However, such long URLs create a negative impression and are not good for SEO as well. Very clear URLs should be used that include keywords related to the landing page as suggested by SEO experts.

Adding images using alt text:
If you have ever manually edited HTML or used a content management system (CMS) to add images to a website, you are probably familiar with alt text. A line of “alternate” text that can be utilized in many different contexts is called alt text. When the user’s pointer is over an image in some browsers, it may appear instead of the image (for example, if the link is broken).

Alt text is another method of gaining keywords on your website. This is because when a search engine goes through a certain website it does not understand what the images attached are but if the images are added using alt text then they tell the search engine that the image attached is a lawnmower.

Customer reviews:
Reviews play a pivotal role in taking your website to a whole new level. This is because it helps build the credibility of shoppers. According to research, 90% of people have said they prefer purchasing products from an online store that has reviews no matter if they turn out to be negative as well. It may surprise you when you discover that allowing reviews can aid with SEO, which is why review management is a popular e-commerce SEO strategy. Relevant keywords are probably going to be mentioned unintentionally by customers in their evaluations.

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With the pandemic taking over the world, we have seen businesses adapt to the new normal after first stumbling a little. Marketers had to adjust as well. With lockdowns they had to make use of digital platforms more compared to pre-Covid times. And with increasing marketer involvement, Digital Marketing got a makeover. Let’s see what happened.

Toilet paper shortage

I do not think we will be forgetting this any time soon. The frenzy people fell in and the chaos that erupted will remain fresh in everyone’s mind. But that was the start of the lockdown when people were scared. They wanted to be prepared. So they ordered everything they would need; from tech products to gym equipment.

Retailers went out of stock. This surprised the retailers who were basically running on on-demand inventory model. Following this, the retailers are now moving away from this model, especially considering the expected second coronavirus wave. Not to forget the online shopping stores that became all the hype since people could continue shopping from the safety of their homes.

Psychology, one scary business if done right

What is loss-aversion psychology? It is the mindset which feels unease until it knows it has avoided all the known losses. The idea that we should avoid losses is stronger than something’s acquisition. Are you getting the flow here?

See, with the advent of this pandemic, the toilet paper also went away. Why? People were scared they would lose it. Digital Marketers know it too. So now you will see it being employed ubiquitously across all platform in the post-Covid times.

Myths, cures, skeptics

Amidst, COVID pandemic various myths were escalating through various social media platforms. People would get PHDs from the respected WhatsApp universities as they were jokingly called. And they would try to do practical of those myths in hopes of COVID cures on themselves, and sometime their families. As expected those homemade remedies didn’t work out leading to consumers becoming skeptical.

Time went on, people started to not trust these myths. The digital marketers picked on that too. And now the marketers should and will take approaches that are more relatable to this increasingly skeptical public.

Quality over Price – All the way

People really don’t care about low price deals even in times of crisis. Basically what this means is that although we are going through hard times due to the worldwide pandemic the majority of the public is choosing to buy higher priced products in exchange for quality rather than untrustworthy products with lower price. To prove this there are two products which are being bought in this way masks, and sanitizers.

With people buying sanitizers that gave itches or other skin diseases, they became careful about the quality. They began to favor high prices in exchange for high grade masks. These examples might be unusual and distressing but they nevertheless prove that what customers prioritize is acquiring what they need from brands they believe in.

Out of Home Ad spend… downhill?

And this should go without saying. When everyone is inside, why will brands spend on OOH advertising? So that followed Jack and Jill. But to replace that, online platforms were readily available for the public which was absent from Times Square was now on TikTok.

Conclusion

Digital marketing is also comparatively easier for brands considering it takes limited spaces and limited resources. So like you have aspects such video content, content marketing, interactive content, and the ability to personalize the experience which plays an important role in customer retention.

So all these touch points of digital marketing make life easier and much more efficient for the brand.

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