Importance of mobile marketing:
As we’ve noticed because of these portable handheld devices which we commonly refer to as mobile phones, the use of desktop computers has decreased. From making reservations at a restaurant to paying bills to scheduling an appointment we’re always constantly using our phones for our day-to-day activities. According to research conducted by Statista,56% of search engine traffic was from smartphones during the first few months of 2020. This gives us an idea of how important mobile marketing is. Furthermore, this also indicates that one should pay extra attention to mobile search engine optimization for small and medium-sized businesses having an online presence.

Strategies for mobile marketing:
Following are the strategies that one can use for the ultimate success of your mobile marketing campaign:

Content specially designed keeping mobile users in mind:
When you run an ecommerce business the most crucial aspect to consider is your website. It should be well constructed and optimized as it acts as a medium between your customers and you. Moreover, half of your business is dependent on your website. Therefore, an important strategy to consider for mobile marketing is to make sure your website and the content included in it is user friendly. A user’s experience from entering your website to adding products in the cart to checkout should be so smooth and seamless that the customer becomes satisfied. Apart from this, the website should also meet the requirements of being mobile friendly i.e. it should fit accurately on the size of any mobile device used. It should also not take much time to load and should not show any errors when viewed on multiple devices. All these factors are equally important and equal importance should be given to each.

Adaptability of voice search:
In recent years the use of voice search has grown rapidly. This could also be seen in our day-to-day activities, for a detailed message instead of typing we usually opt for voice notes, to search for something when we are busy working voice search is always ready to assist us. It is expected for voice search to grow more in the upcoming years so you can include voice search in your website which would not only give tough competition to your competitors but also would aid in finding customers their desired product. This would additionally take extra effort as you’d have to look for long tail keywords that people would say into their phones rather than typing like “Where can I find the best dress for my prom?”

Text messages:
Mobile phones offer a lot of advantages but one core advantage due to which they became popular is because they were able to connect people from different cultures and different backgrounds via the internet. However, not only through calls there are other modes of communication that a mobile phone offers. Of these modes, texting is an example. SMS or texting is also an excellent way for e-commerce to grow.

Short video marketing:
Mobile users tend to watch videos more than ever as they’re always scrolling through their social media accounts. They have a huge impact in motivating the customers to purchase a desired product. Teachers usually show videos regarding complex explanations to give a better understanding to students. This is because human beings can remember what they watch in a video. According to research, 85% of millennials say that watching marketing videos regarding a specific product has pushed them to make a purchase. Numerous options are available for incorporating videos into your mobile marketing strategy. Instagram, TikTok, and YouTube ads or tutorials posted on your website are well-known examples.

Versions of ads:
An important strategy to consider when it comes to mobile marketing is the use of search and display ads. It is essential to understand the circumstances as to when and where these ads should be employed. Merits and demerits are offered by both versions of advertisements. Display ads are most commonly used for introducing your brand by featuring products you sell at places where you could find potential customers. For instance, a person who’s reading a blog on interior design may be recommended different types of furniture by these display ads. In contrast, search ads play a different role. Pay-per-click advertising (PPC) is part of these search ads. Like display ads are used for advertising and promoting your brand these search ads also play a crucial role and are deemed to be excellent in attracting traffic and targeted consumers. A seamless PPC advertising increases the traffic to your website and additionally enhances the overall conversation rates.

Conclusion:
The need for a robust mobile marketing strategy is no more a choice, it’s important and should be considered important because of how everything is now shifted to online. Businesses are shifting to e-commerce as they have realized this is the main spot for finding customers and generating more sales than ever. Optimizing your website for mobile marketing may seem hard but trust us it’s a piece of cake. Without any further delay contact DigAptics for your marketing solutions.

The post Harnessing the Power of Mobile Marketing for Ecommerce appeared first on Digaptics.

Description of Video Marketing:
Video marketing as discussed above is a strategy; it is another way of promoting your online brand. It provides necessary information to shoppers about the products and services you offer while creating trust, generating more leads, and ranking the website at the top of the search engines. 

The following benefits show how important video marketing is in E-commerce. 

Attracting more customers and enhancing SEO strategy:
Videos have a tactic of attracting more customers. A study shows that people tend to stay on a website for a longer period, approximately 88% additional time on a website that has videos. For our website to rank better and produce more leads the website must draw in more customers, this is where video marketing comes in as it can enhance, maximize, and overall improve the SEO strategy of a certain website. In addition to this, the videos in the website when viewed by the visitor indicate to the search engine that information desired by the visitor is being reached to the visitor which aids in ranking the website at a better position than before. Furthermore, By adding more keywords to the page, the video metadata enhances its relevance to the search query, which is further confirmed by Google. A website that has videos incorporated has an overall chance of around 53% to appear on the first page of search engines. 

Enhanced method of generating leads through social media:
You might think that the scope of video in getting more clients is limited to websites only but to tell you the truth videos play an important role at every stage of the purchasing process of a customer. More than half of the visitors on a website are introduced to the brand through a video that is posted by the brand for marketing purposes on Instagram or similar social media platforms. Compared to pictures with loads of information that most people tend to ignore, videos are easier to watch and understand. In a nutshell, video marketing is an extremely effective way to get leads.

User Experience:
Every business has a unique perspective but they are on the same page on one primary goal: that is for their business to flourish no matter what it takes. That is why e-commerce businesses employ new tools, techniques, and programs that have been designed to ensure seamless interaction between the user and website and additionally to promote higher sales. It’s crucial for online businesses in particular that customers can get a clear sense of what they’re purchasing. 

Adding video on an e-commerce website creates an entirely internet shopping encounter, by successfully targeting the customers to purchase from them. 

Credibility:
The advantages that video marketing provides to your e-commerce business are remarkable. Incorporating a high-quality video that is cheaper and easier than ever before in your website builds the trust of a user. 55% of shoppers are more likely to watch a video before making a purchase. Additionally, videos strive to fortify loyalty among customers while offering an impression of familiarity with brands.

Video piques a customer’s curiosity and enhances their motivation to proceed with purchase while enabling a business to show its professionalism and transparency. A company’s capacity to project authority will make it less necessary for users to look for resources to support its standing.

Following is the information on some of the world’s winning videos that drew the attention of people from high-end brands.

• Sephora: Sephora’s stop motion video drew the attention of thousands of people over Instagram in 2021. This video included a tutorial to achieve a flawless look that too sitting at your home. The ultimate goal of Sephora was to connect with viewers while promoting their products and motivating the viewers to purchase them. Although this video was posted three years ago during the pandemic, it still can be viewed today by businesses to take lessons from it and incorporate it into their Video Marketing strategies.
• Amazon Echo: The video showed clearly what a fifth-generation Amazon Echo model on an international scale is. With its striking utility display and smooth integration into users’ hectic lives,it successfully conveys the value of Echo. Furthermore, Amazon takes an approach that no one else has ever taken and shows the price of Echo in the video. This is a strategy that is left and not considered much by an E-commerce business.
• Raspberry Pi: The build of trust between an E-commerce business and a shopper is extremely important. It should not be ignored at any cost. Understanding the audience is the key. The video made by this company shares a personal story of the founder and his inspiration behind the company. Furthermore, he resonates with the audience by interacting with those who are interested in the same area or domain. The heartbreaking but uplifting video shows the importance of technology and how it is evolving and emerging with time.

The post The Role of Video Marketing in Ecommerce appeared first on Digaptics.

Diving into the actual meaning of E-commerce SEO:
When talking about E-commerce there are some terms that you should be familiar with. The first is SEO or search engine optimization. If you know what this means you’re in a good position to start your journey but if you do not then we recommend you to understand SEO in depth. SEO in E-commerce marketing entails improving, enhancing, or maximizing your business website by the rules and regulations of various search engines like Google, Yahoo, Bing, etc. This is done so that the website overall appears on top or at least ranks better than the other websites on the search engines. This may seem like securing first position in the class when you’re below average or doing some tedious work but trust us nothing is easier than SEO only if you’re on the right track. Many proprietors of shops and webmasters have been practicing SEO for E-commerce marketing for years without even knowing it. However, it is important to note that the past few years, the current year, and the upcoming years are years in which e-commerce has grown and will continue to expand tremendously and so the competition will be as tough as it gets. Therefore, it’s high time for every online business owner’s website to rank higher.

Best practices for SEO in E-commerce Marketing:
Despite owning an engaging website, if you’re still struggling and not receiving the desired output then we recommend you leave everything aside and pay attention to the following best practices. We assure every business owner that implementing these few practices will help the growth of their website by ranking it better in search engines, drastically improving the conversions, and additionally helping them avoid getting fined during a search.

Incorporating significant keywords:
Let’s say you own an online clothing store, you need to include every detail of the clothes that you’re selling. From the materials used in crafting that specific garment, to the color, and sizes available, each information should be placed on your website in a way that it is convenient for the shopper to read, depict, and understand what you’re offering and what they’ll be receiving. Additionally, greater emphasis should be laid on ensuring that the product photography is checked to see how close the actual product is to the picture taken, avoiding issues in color and size. There’s a common practice of some retailers to not mention the price of the product until added to the cart. There are multiple reasons why this is done. This can be the result of a special offer or an attempt by the retailer to circumvent a minimum advertised pricing policy of the manufacturer. Doing so would not impact the SEO but there’s a greater chance of losing customers this way. By not seeing the prices they’re prone to leave the website without scrolling more. It is advised to include all necessary information provided by the manufacturer as this is not only valuable to the customers but also aids in acquiring more keywords and ranking the website better.

Think about the targeted audience:
Your website should always look appealing even if there’s not much to offer. User experience matters a lot in E-commerce websites. It would not be wrong to say that your website speaks to how reliable your business is. if you sell a product that no one else has ever thought of making at a relatively low price but own a poorly designed website it would result in losing customers. We live in an era of ease and anything which seems too complicated for people to use is a big NO! A major chunk of SEO is design. If shoppers exit your website within less than few seconds i.e. you have a high bounce rate, it is without a doubt that your ranking will decrease too. Therefore, it is essential to own a website that is user-friendly with easy navigation and searching options. This helps a business to overall deduct that high bounce rate and encourages users to scroll even if they do not find their desired product. In addition, to this, your website should be so perfectly constructed that it should contain graphics as well that should be used sparingly as unnecessary load time also annoys the shoppers compelling them to leave your website.

URL’s:
To visit someone’s house you’d require their accurate address then only you’d reach your destination and meet that person. This same example implies when you want to reach a website. URL is an address to reach the designated website. These can be long enough and can contain loads of information suggesting the product name, category, etc. However, such long URLs create a negative impression and are not good for SEO as well. Very clear URLs should be used that include keywords related to the landing page as suggested by SEO experts.

Adding images using alt text:
If you have ever manually edited HTML or used a content management system (CMS) to add images to a website, you are probably familiar with alt text. A line of “alternate” text that can be utilized in many different contexts is called alt text. When the user’s pointer is over an image in some browsers, it may appear instead of the image (for example, if the link is broken).

Alt text is another method of gaining keywords on your website. This is because when a search engine goes through a certain website it does not understand what the images attached are but if the images are added using alt text then they tell the search engine that the image attached is a lawnmower.

Customer reviews:
Reviews play a pivotal role in taking your website to a whole new level. This is because it helps build the credibility of shoppers. According to research, 90% of people have said they prefer purchasing products from an online store that has reviews no matter if they turn out to be negative as well. It may surprise you when you discover that allowing reviews can aid with SEO, which is why review management is a popular e-commerce SEO strategy. Relevant keywords are probably going to be mentioned unintentionally by customers in their evaluations.

The post Best Practices for SEO in Ecommerce Marketing appeared first on Digaptics.

DO’s Of Influencer Marketing:

Finding the right influencer:
Selena Gomez, Kylie Jenner, taylor swift we all have heard of these celebrities while growing up. However, an influencer is someone who has gained an audience due to his or her expertise or social influence in a domain. We always do our homework before getting into something new whether it be going to a new college or university or finding the right people for a business. In the same manner, selecting the most fitting and appropriate influencer is also very crucial when it comes to influencer marketing.The first and foremost step of beginning an influencer campaign is to conduct proper research on who is the most fitting for your business.
As discussed earlier, instead of creating content on a range of topics influencers mainly focus on a specific niche or area of interest. This assists the brand in selecting the right influencer by looking at their profile. However, for influencers who do not have a specific niche proper research should be conducted by brands to see who they have worked with and how effective the results have been with their past work. Be realistic! Engaging Cristiano Ronaldo to promote your business won’t do you any good and additionally will not be as effective as you thought.

The three main categories of influencers along with the differences among them are as follows:

Mega influencer: A mega influencer has a very large number of followers. They have millions in their following and additionally will ask you to pay a hefty amount to promote your brand via posts. However, even if they have a large following or if they are celebrities they may not always be specific to your niche.

Macro influencers: 100,000 to 1 million followers are usually supported by these types of influencers. These influencers have a high following due to their expertise in certain niche examples could be food, finance, fashion, or even education at times.

Micro influencers: Among the two above-discussed influencers these influencers have the least followers yet generate the most effective results. They typically have a following ranging from 10,000 to 100,000. Due to their increased engagement with their audience, these influencers can hold a considerable level of influence.

Being clear and having a plan:
When you think of achieving A’s in your exams or cooking food for guests coming over the first thing that comes to your mind is to create a well-defined plan and act according to it. Whenever we try to achieve a goal the first thing we create is a plan. The same approach goes for your relationship with an influencer and your business. It is important to start with a plan or else your campaign and money both will be going in vain. When briefing the influencer about your requirements make sure to outline the following areas so that you both are on the same wavelength.

The audience you would like to target:
To measure the success of your campaign the metrics you will be considering

Hiring one person for communication:
Our ultimate goal when working with an influencer is to be clear and avoid misunderstandings since our connection with the influencer is digital. Bombarding and overflowing the inbox of an influencer is not a good idea therefore we recommend you to hire one person who serves as a point of contact between the business and the influencer. By doing this there’s less chance of confusion and misunderstandings being created. The person hired for this task can answer queries related to the work, provide insights and clarity, and be a helpful source.

Approach negotiations with a practical perspective:
When it comes to charges, influencers expect to be paid a fixed amount for the content they create and the effort they put into advertising. During your research make sure to lay extra emphasis on the ongoing rates of the influencers plus your budget and ensure that both parties are satisfied with the negotiations. Bear in mind that these are decided once and are not changed throughout the process of establishing a campaign.

Don’ts of influencer marketing:

Avoid last-minute changes:
There is a lot of planning that is involved in planning a campaign before the actual execution of it. You should keep in mind that there should absolutely be no room for any changes to occur once the plan has been finalized because doing this would disrupt the flow, delay the work, and additionally aggravate the parties involved.

Treat the influencers correctly:
You should know that influencers deserve respect and money both because of the services they’re providing for your business to grow and expand. Unlike brand ambassadors who review your product and keep it to themselves, influencers make a living out of their content creation and hence require an amount that should be decided prior to working.

Be aware of scams:
We live in an era where everything is possible just to earn money. There are alot of influencers in the market that buy fake followers just to show that they have a large following which additionally helps them get more clients. When you’re conducting research make sure to check the influencer’s following alongside the work they have previously undertaken with other businesses. In the end, no one likes to be scammed.

Don’t ignore micro-influencers and macro-influencers:
We often tend to run behind people with a large following, namely macro influencers thinking that they may serve as a valuable asset for our business but that is not always true. Even though micro-influencers and nano-influencers have a small following, what they have is a “connection with the audience, high response rates, relevancy, and authenticity” that macro influencers lack. Therefore, you should never ignore micro and nano influencers.

The post The Do’s and Dont’s of Influencer Marketing appeared first on Digaptics.

The primary approach on which influencer marketing relies is the credibility that has been built between these influencers and their following. Influencer marketing campaigns can take alot of forms depending on what a business’s overall goals and objectives are and additionally what niche the product or service belongs to. Let’s dive deeper into these various forms;

Sponsored Posts: New or old brands that are introducing their brand or are launching new products can pay influencers to promote through many forms such as social media posts, video, live, and blog posts.

Affiliate: Ever seen influencers posting about a product with their discount code? Did you know that this type of influencer marketing is called affiliate partnership and influencers get paid for every purchase that is made?

Freebies and competitions: Influencers partnering with businesses have the potential to make things more exciting by hosting a giveaway that requires followers to engage with the brand tag their friends in the comments under the post posted on the brand’s page in order to win free products or vouchers.

Ambassadors for brands: Working with an influencer who serves as a consistent representative for the brand involves a longer-term investment. To ensure authenticity, these ambassadors usually consist of creators who already have shown a strong connection to the company and will frequently collaborate on campaigns and activations.

Event Sponsorship: Contributing to an event can draw attention to an organization by choosing relevant individuals to give presentations at or host events that cater to their target demographic.

Discussing traditional marketing:
Have you ever seen those commercials on the television while watching a show or those huge billboards sitting on the passenger seats? Those are all forms of traditional advertising. Traditional advertising implements the usage of old-school advertising techniques to advertise a brand, product, or service. Unlike two-way influencer marketing, this marketing is a one-way communication where the product or service is displayed without any means to interact or clear ways to provide input. Like influencer marketing, traditional advertising also comes in various forms depending on the budget, the product or service, and the industry. These forms include;

Printed form: This comprises direct mail campaigns, pamphlets, flyers, and ads in newspapers and periodicals.

Media broadcasting: When we talk about traditional marketing the two famous advertising means are television and FM/ radio commercials. Before influencer marketing, people would buy airtime for television advertisements or radio advertisements if they wanted to reach a larger and greater audience.

Advertising on the roads: This is the most common form of advertising that all of us have seen from our childhood. The usage of billboards, banners, and posters to promote the brand at a location where it could catch viewers’ attention.

The Rise of Influencer Marketing:
Influencer marketing has been gaining popularity for quite a long time now particularly since 2010 because of the rise of Instagram, TikTok, Twitter, Snapchat, and other influencer-centric social media platforms. The widespread use of such platforms offered ordinary individuals an opportunity to express themselves creatively and allowed them to create and share material, drawing a significant number of people engaged in their specialized areas. As a result of this, internet-savvy people quickly began making use of online platforms and social networking sites to consume their content since they were so easily accessible and the content they engaged with was more pertinent. However, it is important to note that this differs from niche to niche but fashion, gaming, beauty, lifestyle, and fitness witnessed a significant surge in brands turning to influencers for the promotion of their products or services. Due to this influencer marketing started to grow and is still rapidly growing as businesses want new and cheap ways to promote themselves.

Understanding the difference between the cost of influencer marketing and traditional marketing:
There is a drastic difference between the cost of both influencer marketing and traditional marketing because it is dependent on many different factors.

Charges related to Influencer Marketing:
Charges: Influencers typically charge money based on the sort of reach, engagement, and extent of influence they have. The higher the engagement rate and following the higher the charges of that influencer. Additionally, the charges of influencers with higher reach and following are higher than those of micro or nano influencers who tend to have less following.

Promotion via product exchange:
This is another option that is generally accepted by an influencer. In this, payment is not to be made rather products are exchanged by the influencer and business. The influencer accepts a free package and advertises or promotes the brand. This serves as a budget-friendly option in contrast to monetary payment but involves providing the influencer access to the worth of the product or services being advertised.

Additional expenses:
Apart from the payment that is made to the influencer, other charges are involved too with the influencer marketing campaigns. This cost covers the following aspects
Photography and Videography of the Product.
Shipping charges are involved with every purchase.
Other costs are particular to the campaign.

Charges related to Traditional Marketing:
Fees for media placement: Media placement costs are commonly incurred by advertising mediums like newspapers, magazines, radio stations, and television. Depending on the time slot, length, publication, or the communication channel selected, these costs could vary.

Costs of production: Traditional marketing frequently calls for the development and production of promotional materials or ads. Production costs must be taken into account, including the price of hiring graphic designers, entertainers, copywriters, and advertising firms.

Printing and distribution: Printing materials like leaflets, flyers, posters, and direct mail campaigns might incur expenditures for print media campaigns. Postage and delivery fees, among other distribution charges, might also be involved.

Which kind of advertising works best?
When comparing influencers with conventional marketing, the effectiveness of marketing methods is contingent upon several factors, including the target demographic, industry, campaign objectives, and money. In the present-day marketing landscape, influencer advertising and traditional marketing both have their place, but according to all of the previously listed considerations, influencer marketing is probably the most adaptable and easy to put into practice for a variety of firms.

Many expensive companies, like Dior, Chanel, Louis Vuitton, Celine, and many others, have taken a hybrid approach, working together with younger, popular creators on Instagram to expand their appeal while still maintaining a fairly substantial presence in traditional billboard and commercial advertising. Traditional advertising might be more successful for startups that cater to the local community or have an older clientele. Instead of trying to work on a website that doesn’t appeal to their audience at all, local eateries and businesses might find it more advantageous to advertise on the streets and distribute fliers to the houses of their core consumers.

Influencer marketing vs. traditional marketing is a personal choice, but emerging companies that target younger demographics, have an online shop, and have fewer resources at their disposal may find that influencer marketing is the most fruitful and practical option for their marketing strategies.

The post Influencer Marketing vs. Traditional Advertising appeared first on Digaptics.

Moreover, a micro-influencer is someone who has built an audience through their social media page, blogs, or websites. A micro influencer is not limited to a certain domain or range rather they talk, discuss, and give reviews on almost everything. They create fresh and new content regarding their interests, ideas, and insights.

When we discuss their following it is important to note that their following is larger than a nano influencer but smaller than a macro influencer. A nano influencer has almost 1,000 to 10,000 followers, a micro influencer has around 10,000 to 100,000 followers while a macro influencer has 100,000 to 1 million followers. Instagram, Facebook, YouTube, Pinterest, and more social media platforms are used by these influencers in order to create a connection or bond with the audience and expand brand awareness.

Increased ROI:
One reason why working with micro-influencers is beneficial is that they provide reasonable, cheap prices for marketing solutions which in turn offers a high return on investment. Moreover, it helps in growing the reach of a business rapidly while earning an enormous amount of followers’ trust. When you engage with micro influencers it potentially expands both the depth and the breadth of the reach.

Cult-Style Allegiance:
Micro-influencers possess an engaged audience of people who are interested in similar companies, goods, and/or services to yours. The people who follow them display cult-like devotion, trusting each word they speak. Due to this reason, the ROI of micro-influencers is improved and enhanced drastically. In order to contact them to advertise your business, start a chat with them via direct message on social media platforms and show admiration for their work.

Genuine Audience Interaction:
Another advantage of dealing with micro-influencers over macro-influencers or stars that ought to have a smaller reach is that they have the potential to generate more effective outcomes. In this day and age people tend to reach out to those whose recommendations they can trust blindly and micro influencers do a remarkable job building this connection with their following.

Building trust:
Micro-influencers play a significant role in building the trust of the audience towards your brand and can assist you in targeting your designated audience. In addition to this micro influencers always try to give their honest reviews on a product or service they are using, create tutorials, and mention those products in their live streams. This is why it is easier to gain attraction towards the product or service you’re offering.

Micro-influencers over macro influencers:
When an influencer’s followers grow they limit their sponsorships and campaigns to specific brands whose social proofs are available and only create content for them. This way newer or smaller brands find no attention and it becomes hard for them to grow their business. In this case, micro-influencers are very effective, they’re open to partnering with small and newer businesses who are looking to grow their business because they themselves are on the path of flourishing and growing their audience so it doesn’t affect them to give a shot to newer or local brands.

On-going partnerships:
Let’s say if a small, new brand reaches out to a micro-influencer and the experience between both the new brand and the influencer goes well then this is a win-win case for both sides because the influencer can serve as a brand ambassador for that business. Of course, when their audience reaches increases, campaign costs may also increase. However, you can take advantage of that relationship to negotiate a better price if you begin using influencer marketing early on before they go to the next level.

Obtaining Entry into Niche Communities:
Due to the fact that micro-influencers have a small following, they typically act as the leaders of micro-communities, which are fewer people who have an intense connection with a specific topic or sector. It might be hard to find or engage the internet or physical channels where these niche consumers assemble. However, you can connect with niche audiences, try out methods of outreach, and thrive if you have an “in” from a micro-influencer.

Enhanced Sales and Top-of-Funnel Traffic:
Micro-influencers have proven to be successful partners for businesses of all sizes, while famous influencers with gaudy analytics have fallen from favor in recent months. Their value comes mostly from authentic and distinctive material that generates top-of-funnel traffic and sales, which are measurable using CPA and other performance-oriented models. As you handle them as genuine partners, you’ll see a rise in sales.

The post The Benefits of Working With Micro-Influencers appeared first on Digaptics.

The Rise of Influencer Marketing:
Influencer marketing has been gaining popularity for quite a long time now particularly since 2010 because of the rise of Instagram, TikTok, Twitter, Snapchat, and other influencer-centric social media platforms. The widespread use of such platforms offered ordinary individuals an opportunity to express themselves creatively and allowed them to create and share material, drawing a significant number of people engaged in their specialized areas. As a result of this, internet-savvy people quickly began making use of online platforms and social networking sites to consume their content since they were so easily accessible and the content they engaged with was more pertinent. However, it is important to note that this differs from niche to niche but fashion, gaming, beauty, lifestyle, and fitness witnessed a significant surge in brands turning to influencers for the promotion of their products or services. Due to this influencer marketing started to grow and is still rapidly growing as businesses want new and cheap ways to promote themselves.

Methods to gauge the effectiveness of an influencer marketing campaign:

Utilizing affiliate links:
There are a lot of methods that are involved in measuring the effectiveness of your influencer marketing campaign in which utilizing affiliate links is one of them. Businesses can generate URL’s consisting of a distinct code that recognizes a username or person’s ID entered via Amazon Associates. Affiliate links are very helpful when it comes to measuring the success of your influencer marketing campaign since they allow you to see what products are being viewed by the consumer and by extracting the data of the best-selling product on your website. When you partner with an influencer, ask them to implement your affiliate link in the stories or posts they upload for your brand so that you can track interaction while earning money from people who click through.

Monitoring Impressions:
It’s hard to tackle impressions and is a challenging task to determine the number of people that have interacted with your influencer campaign. Tracking impressions gives you an idea of the audience that can be reached by that influencer. It is important to note that the impressions are not equivalent to the engagement. Studying impressions only means that you are able to identify the number of people on whose feed your product or service has been promoted. It does not mean at all that they have interacted with the advertisement or read what the advertisement says. Even though monitoring engagement is an important aspect of seeing the overall size of the influencer’s audience, it doesn’t provide the potential traction your campaign has received.

Monitoring Engagement:
Have you ever thought about the use of the like or share button under these advertisements on social media platforms? Well they all count as forms of engagement and are available and can be a helpful initial phase in the process of screening for possible influencers because it shows the amount of interaction that an influencer’s posts have with their followers. If you want to calculate the engagement on your posts to measure the success of your influencer marketing campaigns, follow the steps listed below;

Add up all the likes, comments, shares, and all other forms of interaction in order to know the number of people that engaged with that content.
An additional way of determining the engagement rate is by dividing the total number of impressions by the total number of comments, likes, and shares.

We like to share this additional tip when we discuss monitoring engagement, that is there are a lot of different niches so the level of engagement for each niche would differ from others. To understand this better let us consider an example where a business reaches out to an influencer whose level of engagement is high almost 5 percent but the outcome of that influencer promoting that brand is less than 1 percent. This signals that the influencer’s audience is not fit for that brand even though the influencer’s engagement is really high.

Keeping track of the traffic prior to and during the influencer marketing campaign:
It is important to keep a check on your website and social media traffic before, during, and after initiating your campaign. Try your best to monitor and note down the traffic on your social media platforms every day. After your campaign is finally over, compare how you started, the traffic that the site bought during the initial stages of your campaign versus the traffic that it bought towards the end. In the case of social media platforms compare the likes, comments, shares and followers from when you initially started till the end. You’ll absolutely notice a major difference and notice that you were able to meet your goals. If in case you failed in achieving your goals try to think to what extent did you miss your goals? You can decide whether influencer marketing was worth the effort and money by analyzing this data in the larger context of your marketing plan.

KPI’s (Key Performance Indicators):
If we can sum everything up and recommend one technique to measure the success of your marketing campaign it would be to determine your KPI’s. Keeping it simple, a KPI(key performance indicator) is a value that can be measured. It helps in determining how well the organization succeeds in achieving your goals. These will vary according to your sector. To establish them, consider these fundamental inquiries regarding your brand:
Which effect are you hoping to achieve?
How can the world be made better?
What financial objectives do you have?

When you set your goals, always make a habit of following the SMART method(specific, measurable, achievable, realistic, and time-based objectives). In addition to this set KPI’s that match and go along with your niche and industry.

Attach UTM parameters:
In order to monitor or track traffic developers have created a UTM short for urchin tracking module. Linking this at the end of the website’s URL assists businesses in figuring out which links people visited the most, which campaigns generated the most traffic and more. To prevent errors, Flaherty suggests utilizing the Campaign URL builder in Google Analytics.

The post How to measure the success of your influencer marketing campaign appeared first on Digaptics.

Boutique SEO that is managed
To assist in enhancing organic visibility and decrease paid advertising, we provide boutiques with a comprehensive bundle of on-page, off-page, and technical SEO.
SEO services for clothing stores
Providing expert SEO services is what we’ve done for years. We have provided a variety of SEO strategies, including local, enterprise, franchise, and e-commerce, to boutiques over this period.

We use technical, on-page, and off-page search engine optimization techniques while providing our boutique SEO services, including our Local SEO Service in Chicago. This contributes to the development of a well-balanced strategy for improving the positions of your WordPress, WooCommerce, or Shopify website on search engine result pages (SERPs).

You must decide what your objectives are and how you will evaluate your progress before launching any boutique SEO strategy.
Any boutique SEO strategy that you launch has to have clear goals and a plan for how to evaluate its performance.

That is not to mean that your boutique SEO campaign cannot be modified. We’ll probably change the plan if and when we discover that a particular SEO strategy is driving you more internet traffic for your boutique. Continue reading if you think a higher ranking in search engines will be beneficial for your boutique.

Various Boutique SEO Campaigns
Our expertise in providing local, enterprise, franchise, and e-commerce SEO services for boutiques should be beneficial to your businesses. We’ll develop a qualified SEO plan for your shops if you pick us to handle your digital marketing.

SEO for local boutiques
Our local search engine optimization is the most popular kind of SEO campaign we run for boutiques. This is a service that makes it easier for a nearby boutique to appear higher in search results.

As an illustration, Chicago boutiques would want to appear higher in organic listings for “Chicago boutiques.” Your website would need to undergo a local SEO assessment, Google My Company optimization, on-page optimization, LSI keyword research, backlink profile correction, evaluation of business citations, management of your online reputation, and perhaps even conversion rate optimization. Your boutique would appear higher on Google Maps after making these SEO adjustments.

Marketing SEO for boutiques
We also provide enterprise-level SEO for big SEO initiatives, which requires a lot more effective SEO plan than ranking a location-based company. Typically, this entails managing the SEO of a website with more than 1,000 pages or focusing on highly competitive keywords on a national level.
By employing tools like Surfer SEO and Ahrefs, we can assist in focusing your SEO efforts through keyword research and content optimization. Your boutique may anticipate that our team will put in a significant amount of work in an enterprise SEO campaign to evaluate your complete website and previous SEO efforts, develop a content marketing plan, and then move into technical, on-page, and off-page SEO services.

Enterprise SEO strategies for boutiques often have monthly expenditures that begin at $8,000.

SEO for franchised boutiques
Our franchise search engine optimization services are targeted at franchisors, just as local SEO. For each of your boutique locations, this kind of SEO helps to increase local exposure. For your franchise’s individual locations, we provide all the local SEO services previously mentioned. The main variations include optimizing multiple Google My Business profiles, carrying out SEO on a significantly more complicated website, possibly handling requests from each of your franchisees, and assisting you in ranking for franchise opportunity keywords crucial to developing your franchise business.

Franchise SEO campaigns for boutiques often cost $2,000 or more per month.

Boutique SEO for Online Stores
One of our specializations is working with you to raise the visibility of the goods and services your online business offers. E-commerce SEO is actually an essential component of any online search marketing effort for e-commerce organizations. Look no further if you’re looking for a top SEO company for your boutique to assist with online product ranking! We have a lot of expertise in creating and promoting e-commerce websites, whether they are powered by WooCommerce or Shopify. Working with an SEO firm that includes on-site e-commerce developers and search engine optimization specialists is the best match for your boutique. As a result, each of our divisions can collaborate effectively to offer technical, on-page, and off-page SEO services. We’ll make sure that everything, including your structured data, content silos, URL structures, and 301 redirects, is handled correctly.

The typical monthly cost of an e-commerce SEO strategy for a boutique is sometimes $1,600 or more.

Using SEO for Gift Shops
Using SEO for Specialty Stores
SEO for boutiques

How We Complete the Best Boutique Search Engine Optimization
Three categories—technical, onsite, and offshore search engine optimization—define our SEO company’s boutique SEO services.

Technical SEO for boutique
The majority of stores understand technical SEO. Increasing website performance, passing Google Core Web Vitals, putting SSL security in place, resolving mobile difficulties, getting rid of duplicate content, making XML sitemaps, adding structured data, setting up Google Search Console, and fixing problems found in an SEO audit are frequently included. Any technical SEO issue in WordPress or Shopify may be fixed by our in-house web developers for boutiques.

On-Page Boutique SEO
Since they struggle with content creation, boutiques frequently dislike doing their own onsite SEO. We don’t find that to be a problem because we love making content! Our skilled in-house staff of SEO content writers can craft insightful pieces ranging in length from 750 to 4,000 words that can be used for blog posts, service descriptions, guest posts, and more! To make sure the material helps you rank in search engines, we create a content strategy before generating any content. This process involves keyword research and competitor analysis. Additionally, we’ll assist businesses with on-page SEO, including creating content silos, writing meta descriptions, optimizing page titles, updating heading tags, creating infographics and videos, and lowering keyword cannibalization.

Off-Page SEO Boutique
After examining various backlink profiles in the sector, we frequently discover that boutiques have neglected the significance of off-page SEO. It could be time to look at your backlink profile if you’ve been struggling for years to move past the second or third page of search results for your chosen keywords. We assist boutiques with backlink analysis, which enables them to find spam or harmful backlinks like PBN backlinks. Then, for white-hat link development strategies for boutiques, we created guest posting, specialty / curated edits, HARO outreach, social media citations, NAP citations, and more!

Work Platforms for Boutique SEO Services
We are a boutique-focused, award-winning SEO business with in-house web designers who collaborate with our SEO staff. Executing search engine marketing for boutiques using some of the most popular internet platforms, like WordPress, WooCommerce, and Shopify, gives our SEO business a competitive edge.

WordPress SEO Boutique Agency
WordPress is the CMS platform that shops most frequently utilize, in our experience. On WordPress sites, we’re frequently called upon to alter the Yoast SEO settings, address content silos, and optimize URL structures. Learn more about our WordPress SEO initiatives.

WooCommerce SEO Boutique
Given that WooCommerce is the industry standard for e-commerce on the WordPress platform, its popularity makes sense. We frequently provide WooCommerce SEO support for boutiques. We boost traffic from organic search, eliminate product silos, set up product structured data, create 301 redirects, and more.

Shopify SEO Boutique Agency
This is frequently the most well-liked e-commerce platform for new and tiny businesses. On Shopify, we frequently assist shops with page content optimization, creating SEO-friendly product groupings, creating product descriptions, fixing template problems, and fixing broken links. See our SEO for Shopify offerings.

Ask search engine optimization companies that target boutiques if they have in-house web developers or if technical SEO services must be outsourced to other firms when speaking with them.

Choose Your Boutique SEO Work’s Goals
It’s crucial to assess where you are in terms of placements and any website concerns before launching an internet marketing campaign for your boutique. Having access to such data will make it easier for us to carry out your Boutique SEO strategy.
We can scan your website using our Ahrefs and Surfer SEO accounts and offer you full information about ranking history, technical SEO problems, and on-page SEO flaws to assist you in understanding where you are placing search terms and what difficulties exist on your website. Additionally, with that tool and others, we may obtain a fair sense of your backlink profile, but sometimes a thorough inspection of them is required for a complete understanding.

In the first phases of the SEO campaign, this information will be useful in setting the SEO objectives for your boutique.

Choose Success Measures for Your Boutique SEO Service
To establish goals for the search engine optimization service for your boutique, we must collaborate with you.
Beginning boutique SEO with the expectation of significant increases in search ranking or traffic during the first few months is not advised. Instead, you should think about SEO as a long-term service for your boutique that will probably be required for years to come.

That is not a biased assessment from a search engine optimization firm that supports boutiques. Simply put, that is the reality of specialized SEO.
There isn’t a switch that has to be flicked if your boutique website hasn’t really been appearing for the search phrases you require. Instead, Google looked at your complete boutique internet presence, your unique landing pages, your backlink profile, your SEO strategy, and the history of your website to decide where you should be. Boutique SEO is not something you can engage in for a few months and then stop. It will always be necessary to make adjustments to content marketing in order to develop supporting page content, enhance internal linking of both new and old material, establish backlinks ethically, and more.

Additionally, it’s critical that you comprehend how to measure achievement in the first stages of an SEO effort. At least initially, you shouldn’t be checking Google Analytics to see if your boutique SEO effort has increased traffic. Why? Because SEO frequently begins with higher search result positioning before you can receive more visitors. We’ll be trying to bring your website from page 6 to page 3, or even page 2, to page 1, in the early phases of search engine optimization. You’ll start to notice observable traffic boosts in Google Analytics if you reach the first page of search results for all boutiques in your target market.

Changing Your Boutique SEO Plan
It’s crucial to realize that the approach and strategies used for your boutique SEO service could need to be modified. As the project develops, we can find triumphs in unexpected places. Alternatively, we can find that raising a phrase or page’s rating isn’t having the desired effect.

We will share our results and change our SEO approach if your boutique isn’t seeing a decent return on investment from the present SEO techniques.

You ought to have a sense of belonging to our search marketing company throughout the complete boutique SEO procedure.
What Makes Local SEO Service Chicago the Best Option for Your Boutique SEO Strategy?
There are a variety of benefits to using our internet marketing company for your specialized SEO needs, including:

Professional SEO services are something we’ve been offering all across the nation for years.
Since we have a dedicated staff of SEO specialists at our SEO firm, we do not outsource our search engine optimization work.
As a reputable marketing company, we avoid using black-hat SEO strategies.
We are reachable by phone, live chat, and email.

The post SEO Services For Boutique Via Local SEO Service Chicago appeared first on Digaptics.

With the rise in internet usage on mobile devices, mobile optimization has become essential for businesses and website owners.

How does mobile optimization work?
In order to deliver a seamless and user-friendly experience on mobile devices like smartphones and tablets, a website must be optimized for mobile use.

With information and design features that are easily accessible and readable on smaller displays, mobile optimization makes sure that the website or application is responsive to different screen sizes and resolutions.

Additionally, the importance of mobile optimization cannot be overstated. It includes speeding up page loads, minimizing resource-intensive media, and simplifying navigation to enhance the mobile browsing experience and help customers find what they need effortlessly.

Why do you need a website that is mobile-friendly?
Any company or person seeking to have a successful online presence must have a website that is optimized for mobile devices. A website that isn’t mobile-friendly will need assistance keeping visitors on the page and turning them into paying clients, as mobile devices now account for the majority of internet traffic.

A website that has been optimized for mobile devices offers a seamless user experience, making it simpler for users to navigate and locate the information they need quickly. Additionally, because mobile-friendly websites are given preference in search engine rankings, it raises websites’ visibility and rankings.

In the end, having a website that is mobile-optimized is essential to ensuring that it can fulfill its potential and boost traffic, engagement, and conversions.

Easily accessible
Consider a consumer who wants to buy anything from your online store and uses his smartphone to access your website. He must open the page on a desktop or laptop because the page won’t fully open in his browser. He leaves your location. This is one of the frequent issues that online shoppers deal with.

A mobile e-commerce website is simpler to use than one that does not make use of contemporary web design methods. Pop-ups, sluggish websites, and loading problems are no longer a concern when online. If you’re using a mobile device or tablet, all you have to do is open the URL that your device’s browser has provided, touch the link, and surf at will.

Improved search engine optimization
SEO is among the top justifications for building a mobile-friendly website. SEO stands for search engine optimization, which describes how search engines communicate with websites. Because of the frequent algorithmic changes, it is challenging to forecast how a page will rank in search results.

A mobile-friendly website has a higher chance of ranking highly and showing up at the top of Google and other search engine results. A mobile-friendly website can increase traffic and sales because consumers on mobile devices prefer to input keywords to click links. Having a mobile-friendly website enhances the possibility that your business will show up in pertinent searches, which is important given how popular mobile searches are already.

An improved user experience
A mobile website provides a clear and optimized user experience. There are no advertisements or unwanted pop-up windows; only the content you are looking for is displayed. User pleasure and engagement are increased by a mobile-friendly design.

Users will be able to navigate it with a tap or swipe rather than having to search for the appropriate button or menu item. People can communicate with others on social networks and share information more easily when they have a good mobile experience.

Compared to desktop versions, mobile websites provide customers with a significantly better user experience. People frequently use their phones to do online searches for goods or services. They want to purchase the good or service they were searching for without having to leave it once they find it.

Higher conversion rates
Converting visitors into customers is one of the main challenges facing any online vendor. Traditional websites typically perform substantially worse than mobile websites. On mobile websites, users spend less time, which increases the likelihood that they will make a purchase.

Additionally, compared to people who use laptops or desktop computers, smartphone users are far more likely to make purchases. Conversion rates will rise on a mobile site that is well-developed.

Simple Navigation
Websites for mobile devices are getting more and more common. As was already said, mobile devices currently account for more than half of all web traffic. If your website is mobile-friendly, you can benefit from this trend.

When exploring the internet, the majority of individuals immediately think, “I need to get off my computer!” They will miss out on business if they are using their phone instead of their laptop or desktop. When someone views your website on a phone, they anticipate an easy navigation experience.

You can attract more clients if your website is well-designed for mobile devices while still being functional and usable.

More Longer Customer Stay
A mobile site improves user engagement and lowers bounce rates. Customers who use their phones to access your e-commerce site are far more likely to remain and come back. This implies that they might return frequently even after making a purchase.

As a result, you have the chance to establish relationships with them and draw repeat business. If your clients purchase from whichever location best fits them, they will be happier and more devoted to you.

Cross-Device Assistance
Your clients might not feel comfortable using your site if it appears differently on desktops compared to mobile devices like smartphones, tablets, and laptops.
Regardless of the operating system or screen size, users want uniformity across all devices. Your brand is prepared to communicate effectively with everyone, everywhere, if your website is mobile-friendly.

More Interesting
A mobile-friendly website has higher engagement rates than a standard one. Instead of being compelled to make mouse clicks, users prefer the option of interacting with their devices and apps.

Raise the bar for your mobile e-commerce strategy.
Have too much on your plate to pursue mobile optimization yet want to? We’ll make it simpler for you. You can acquire specialized solutions depending on your particular demands with DigAptics end-to-end e-commerce services, including marketplace management, technology, marketing, and analytics. Your ability to scale revenues and take full advantage of what e-commerce has to offer will be made possible by our solutions for digital transformation and marketplace assistance. Contact us right now!

The post Importance Of Mobile Optimization For Ecommerce Sites appeared first on Digaptics.

Gain rich insights with metrics for e-commerce success. Understand your company’s performance and customer behavior trends to unlock growth prospects. Focus on the right measurements as the foundation for your sales and marketing KPIs.

In this article, we’ll examine the ten e-commerce indicators that your company ought to monitor and show you how to use them to develop useful KPIs.

Why are KPIs and metrics different?
In the area of sales and marketing, the terms “metric” and “KPI” are sometimes used interchangeably. They don’t necessarily refer to the same item, though.

An e-commerce statistic is a means to gauge how well a specific area of your business is performing. For instance, keeping track of the number of consumers that return to your online business is a useful method to gauge brand trust and customer happiness.

However, not all metrics are reliable indicators of how well your company is doing. ‘Vanity metrics’ is a common term for these. For instance, a company’s view of follower engagement may be incorrect if they only monitor the amount of “likes” they receive on social media, rather than comments or click-through rates.

Key Performance Indicators (KPIs), in contrast, are a collection of measures that are used to assess whether or not your company is meeting its growth objectives. KPIs, as opposed to measurements, should illustrate your sales and marketing strategy.

In conclusion, e-commerce metrics are any data sources that need to be analyzed and measured over time. KPIs are arbitrary objectives based on indicators that are specially designed for your e-commerce firm.

10 crucial e-commerce criteria for a prosperous online store
Although your company can monitor a wide range of e-commerce analytics, doing so can rapidly become overwhelming. It becomes white noise when you have too much data to adequately analyze. But specific metrics offer a terrific way to measure the success of your online company. These ten e-commerce KPIs that we’ve selected will enable you to assess the success of your sales and marketing initiatives.

Conversion rate
One of the easiest e-commerce KPIs to monitor is conversion. Simply said, your conversion rate is calculated by dividing the total number of transactions by the number of site visits you receive.
Therefore, if you get 5,000 site visits and 400 of them result in a purchase, your sales conversion rate would be 8%.

One of the most important measures of whether your services are appealing to your target demographic is your ability to turn onlookers into buyers. Conversion can also be used to measure the effectiveness of particular marketing initiatives, such as SEO or influencer marketing campaigns.

Calculating conversion rate
It’s simple to calculate your e-commerce conversion rate, as we showed above. This does not, however, indicate whether there is a particular stage of the purchasing process at which potential clients are leaving the sales funnel. This is why it makes sense to adopt a funnel-based perspective of conversion and obtain better insight.

The various touchpoints that make up an e-commerce purchasing trip include visiting your website, looking through product pages, reading FAQs, adding items to the shopping basket, and finally completing a purchase. By being aware of these two factors, you may direct your conversion rate optimization efforts where and when you’re experiencing a significant decline in clients.

For instance, this calls for an additional study if your conversion rate suddenly declines after website visitors go through your FAQs. For instance, you might need to change your rigorous return policy for online purchases if other stores don’t. This will help you stay relevant to potential customers.

Cost per new customer (CAC)
While it would be ideal if all of a business’s customer acquisition efforts were organic, this is rarely the case. Brands must spend more on client acquisition as e-commerce becomes more competitive.

However, if the expense of attracting leads only generates a small number of conversions, it’s a surefire way to go out of business. This is due to the fact that selling to existing consumers can be up to 7 times more expensive than buying new ones.

How to calculate the cost of acquiring a customer?
Customer acquisition cost is calculated by dividing the total number of new customers acquired by the amount of your overall sales and marketing expenses for a given time period.

AOV, or average order value
The typical transaction that occurs on your e-commerce site is referred to as your average order value. As customer loyalty increases and higher customer lifetime value results, merchants should try to gradually raise their AOV.

A particularly advantageous e-commerce indicator is average order value since it may be easily influenced without significant marketing expenditure. For instance, online sales, upselling and cross-selling, and customer loyalty programs are all excellent ways to raise AOV. This is significantly more cost-effective than trying to bring in new customers or get current ones to buy more frequently.

Calculating average order value
The average order value (AOV) is determined by dividing your overall revenue over a certain time period by the total number of orders you’ve received.

Social media participation
Without a physical location, social media is a crucial marketing medium for direct-to-consumer firms. You should keep a careful check on the effectiveness of your social media material because it is a significant source of website traffic through referrals.

How to gauge engagement on social media
Because social media success can’t be quantified by a single indicator, it can be challenging for marketers to gauge. Instead, you must examine a range of e-commerce data to ascertain whether your content is connecting with readers.

As we previously stated, social media metrics like “likes” are largely fictitious as they don’t show that a viewer has taken any further action. These KPIs offer considerably more conclusive evidence of the efficacy of your marketing initiatives:

Rates of click-through
This indicator is excellent for figuring out whether or not your followers are responding to your CTAs. The ratio of the number of times an ad or article is viewed to the number of times it is clicked on determines your CTR. Your content’s effectiveness may be determined by looking at your CTR, which should be high.

Referrals
Referral traffic describes visitors who arrive at your e-commerce site via another website, such as a social networking platform. Additionally, Google Analytics can break this down for you into other social media platforms so you can see which is referring the most customers.

Social transformations
A social conversion occurs when a customer makes a purchase while visiting one of your social media platforms and your website at the same time. It proves that your social media platforms are essential in bringing qualified leads to your website.

Let DigAptics aid you in monitoring your success.
Looking at all these indicators and using them to get useful information for your website might be overwhelming. DigAptics, though, can be useful to get more out of Analytics. We are a full-service digital marketing firm with years of experience using Analytics to track and enhance the websites of our clients.

When you work with us as a partner, we’ll set up tracking for you. We offer monthly reports so that you may set up your goals and events, assess your site speed, and view your data analysis. Our group will offer suggestions to assist you in maximizing the traffic to your website.

The post Ways To Track And Analyze Your Ecommerce Metrics For Success appeared first on Digaptics.