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In a Digital Marketing setup, your team is key. Your vision could be great, your idea might have weight, but is your team at par with you? In order to ensure that your team is capable of delivering your vision, it is your responsibility to form a capable team.

But how to do that, how to ensure that the 5 member or 8 member team you have chosen will be able to cover the task. In fact, not just cover it but excel at it, making your business grow.

And so, we bring to you a step by step guide to create your own team for Digital Marketing. We will also explain to you their importance so that you know who to add and why.

First, you need to hire a Strategist. Your marketing strategist is the top dog here. He/she will be the person at the top forming the big picture for your company’s direction. It is their task to create a trajectory with the help of strategies that lead towards your vision. This strategist will keep a lookout for marketing trends, utilize them or modify them to get target audience for your business and keep the rest of the department working according to those goals.

It is very important for them to understand your vision and internalize it because they are not only involved in planning but also overseeing. To find a candidate for this position, you can conduct behavioral interviews. Behavioral interview will work best here since you need to assess their past experience in leadership roles and how hey tackled problems.

Websites play a very important role in gathering your target audience. If your website is not able to retain your audience, you have potentially lost them regardless of your social media presence. So you have to make sure that your website is not only aesthetic but easy to navigate. Thus comes the issue of hiring a talented web designer. Once you land a web designer, you will see that his main objective will be to design a website that would limit the bounce rate.

When you hire for this position you will have to look for a team player since the retention of audience does not just depend on the look of the website. The content they see should be equally eye-catchy. Therefore, his work will be closely linked with your content writer.

Hire a creative! Content writing is a vast field that has recently provided numerous opportunities for many individuals. And while not all of them need to be creative to get their tasks done, it is important for you to get a creative individual. Someone who has vast imagination and a ton of online experience. While online experience makes them good at research, it also allows for a free flow of words on any topic. Coupled with imagination they can introduce your brand to new heights.

Remember, the content writer you choose and their chemistry with your web designer can make or break your brand.

Congratulations, your content creator and web designer have set up the website with the CRO specialist and Graphic designer. Now comes the part where you have to direct your target audience towards it. For that you need social media specialists. Gone is the time when the Sudoku guy had to place his website link on The New York Times for free Sudoku. Now is the social media age which is not going away any time soon.

Facebook may be considered old school, Instagram for millennials, while Snapchat for GenZ, however, one thing’s for sure, you can use these mediums to direct traffic. But not every social media user can be your social media manager. Your social media manager or specialist needs to know what drives a particular forum in what way, what its trends are, and how to use the daily trends to attract them towards your social media platforms and eventually to your website.

Obviously, it is a given for them to know the tools to schedule posts because if they don’t, then my friend, they are no social media experts but your everyday Facebook users.

Obviously, there are many more positions you need to fill. For instance, you need to hire a Data Analyst, have the right influencers on board, and also have a programmer. But the above mentioned team is the core team you need for effective digital marketing operation.

In a Digital Marketing setup, your team is key. Your vision could be great, your idea might have weight, but is your team at par with you? In order to ensure that your team is capable of delivering your vision, it is your responsibility to form a capable team.

But how to do that, how to ensure that the 5 member or 8 member team you have chosen will be able to cover the task. In fact, not just cover it but excel at it, making your business grow.

And so, we bring to you a step by step guide to create your own team for Digital Marketing. We will also explain to you their importance so that you know who to add and why.

First, you need to hire a Strategist. Your marketing strategist is the top dog here. He/she will be the person at the top forming the big picture for your company’s direction. It is their task to create a trajectory with the help of strategies that lead towards your vision. This strategist will keep a lookout for marketing trends, utilize them or modify them to get target audience for your business and keep the rest of the department working according to those goals.

It is very important for them to understand your vision and internalize it because they are not only involved in planning but also overseeing. To find a candidate for this position, you can conduct behavioral interviews. Behavioral interview will work best here since you need to assess their past experience in leadership roles and how hey tackled problems.

Websites play a very important role in gathering your target audience. If your website is not able to retain your audience, you have potentially lost them regardless of your social media presence. So you have to make sure that your website is not only aesthetic but easy to navigate. Thus comes the issue of hiring a talented web designer. Once you land a web designer, you will see that his main objective will be to design a website that would limit the bounce rate.

When you hire for this position you will have to look for a team player since the retention of audience does not just depend on the look of the website. The content they see should be equally eye-catchy. Therefore, his work will be closely linked with your content writer.

Hire a creative! Content writing is a vast field that has recently provided numerous opportunities for many individuals. And while not all of them need to be creative to get their tasks done, it is important for you to get a creative individual. Someone who has vast imagination and a ton of online experience. While online experience makes them good at research, it also allows for a free flow of words on any topic. Coupled with imagination they can introduce your brand to new heights.

Remember, the content writer you choose and their chemistry with your web designer can make or break your brand.

Congratulations, your content creator and web designer have set up the website with the CRO specialist and Graphic designer. Now comes the part where you have to direct your target audience towards it. For that you need social media specialists. Gone is the time when the Sudoku guy had to place his website link on The New York Times for free Sudoku. Now is the social media age which is not going away any time soon.

Facebook may be considered old school, Instagram for millennials, while Snapchat for GenZ, however, one thing’s for sure, you can use these mediums to direct traffic. But not every social media user can be your social media manager. Your social media manager or specialist needs to know what drives a particular forum in what way, what its trends are, and how to use the daily trends to attract them towards your social media platforms and eventually to your website.

Obviously, it is a given for them to know the tools to schedule posts because if they don’t, then my friend, they are no social media experts but your everyday Facebook users.

Obviously, there are many more positions you need to fill. For instance, you need to hire a Data Analyst, have the right influencers on board, and also have a programmer. But the above mentioned team is the core team you need for effective digital marketing operation.

With the pandemic taking over the world, we have seen businesses adapt to the new normal after first stumbling a little. Marketers had to adjust as well. With lockdowns they had to make use of digital platforms more compared to pre-Covid times. And with increasing marketer involvement, Digital Marketing got a makeover. Let’s see what happened.

I do not think we will be forgetting this any time soon. The frenzy people fell in and the chaos that erupted will remain fresh in everyone’s mind. But that was the start of the lockdown when people were scared. They wanted to be prepared. So they ordered everything they would need; from tech products to gym equipment.

Retailers went out of stock. This surprised the retailers who were basically running on on-demand inventory model. Following this, the retailers are now moving away from this model, especially considering the expected second coronavirus wave. Not to forget the online shopping stores that became all the hype since people could continue shopping from the safety of their homes.

What is loss-aversion psychology? It is the mindset which feels unease until it knows it has avoided all the known losses. The idea that we should avoid losses is stronger than something’s acquisition. Are you getting the flow here?

See, with the advent of this pandemic, the toilet paper also went away. Why? People were scared they would lose it. Digital Marketers know it too. So now you will see it being employed ubiquitously across all platform in the post-Covid times.

Amidst, COVID pandemic various myths were escalating through various social media platforms. People would get PHDs from the respected WhatsApp universities as they were jokingly called. And they would try to do practical of those myths in hopes of COVID cures on themselves, and sometime their families. As expected those homemade remedies didn’t work out leading to consumers becoming skeptical.

Time went on, people started to not trust these myths. The digital marketers picked on that too. And now the marketers should and will take approaches that are more relatable to this increasingly skeptical public.

People really don’t care about low price deals even in times of crisis. Basically what this means is that although we are going through hard times due to the worldwide pandemic the majority of the public is choosing to buy higher priced products in exchange for quality rather than untrustworthy products with lower price. To prove this there are two products which are being bought in this way masks, and sanitizers.

With people buying sanitizers that gave itches or other skin diseases, they became careful about the quality. They began to favor high prices in exchange for high grade masks. These examples might be unusual and distressing but they nevertheless prove that what customers prioritize is acquiring what they need from brands they believe in.

And this should go without saying. When everyone is inside, why will brands spend on OOH advertising? So that followed Jack and Jill. But to replace that, online platforms were readily available for the public which was absent from Times Square was now on TikTok.

Digital marketing is also comparatively easier for brands considering it takes limited spaces and limited resources. So like you have aspects such video content, content marketing, interactive content, and the ability to personalize the experience which plays an important role in customer retention.

So all these touch points of digital marketing make life easier and much more efficient for the brand.

I read an article last year which predicted that almost half of all searches will be voice searches. The article was supposed to serve as a warning to the digital marketers so they do their homework. What that homework would have included? It would have included concepts like Natural Language Processing.

But the question is why the marketers should go to this extent. The answer is simple. With the Virtual Assistants, from Siri to Alexa to Google Assistant ubiquitously present in all our houses, we have stopped typing.

We drive down in our cars and ask the VA to show us navigation.
‘Hey Alexa, show us the way.’
We get off the car in front of the restaurant and remember an appointment we need to keep the following day.
‘Hey Siri, set up a reminder for 3 pm tomorrow.’
We get to the house where the rooms are dark.
‘Alexa, switch on the light, make it bright yellow.’

Do you see where I am getting at? We don’t have time to even type anymore and it’s just quicker when we talk to our VA’s. So with increasing importance of voice searching, the digital marketers had to quickly adapt as well.

The answer for this is hidden in the examples shared above. When we talk to the virtual assistant, the virtual assistant gets back to us. It gets back to us with the topmost query. Understand this, before the arrival of VA’s, when we used to type our query, Google, Yahoo or Bing would take us to the search pages. So back then, business strived to be on the first page, even if it meant being the 2nd or 3rd option.

However, now that we talk, or ask Siri a question, the VA replies with the top search. If it answers our query, well and good. If it doesn’t, we change the query. We do not ask Siri to scroll down and show other suggestions. Ad therefore, the top result is the only result.

Relating to the above point, now the marketers have to adapt the content to achieve that top position. They have to optimize it according to the voice organic search traffic to your website. But here is the interesting thing. Since now the consumer does not have the option to sift through the list of the results, the voice search engine should be intelligent enough to understand the deeper context in the search and direct the user accordingly.

Furthermore, since you will be speaking, the search queries will become a little different. So for instance, previously you would type in Google, ‘London Time now’. And you will get the result. But with voice research, you automatically ask fully fledged questions. The same query looks somewhat like this: ‘What is the time in London right now?’

This is why the search engines now need to incorporate the natural language patterns.

I read the article in 2019 where they said voice searches will be the talk of the town in 2020. It’s already the end of the year. So, I would say its high time you decided to incorporate voice search optimization in your business. Of course, the way forward does not mean you have to do something on your own. Instead you will have to contact your digital agency to incorporate this strategy in your business. Do it now and you might be able to save your place in the race.

Education is becoming accessible now more than ever. We have seen this in COVID times very clearly. With lockdowns imposed, educational institutions were quick to shift online and ensure an uninterrupted mode of education. But now that they have a more active digital presence, let’s look at 5 digital marketing strategies that they can use successfully.

These are no more the computer or laptop days. Everything is now in the palm of your hands. From entertainment to work to connecting with your friends to organizing your calendar. Everything has summed up in smart phones. And if your business is not accessible on cellphones, you have already lost the race.

You need to remember that as educational institutes, your consumers are students. Generally, they are young, and smartphones are extremely popular with them. So while developing your website, you need to ensure that they are mobile friendly, attracting your potential audience, the students, with much more zeal.

90% of consumers go through with a deal after going through reviews. Now, one would think that online reviews may make a difference to ecommerce businesses more than educational institutes. But let me tell you that student’s reviews who are currently enrolled or have already graduated matter a lot. Most of the times, students even opt out of courses or schools if they do not hear reviews. And so online reviews are the need of the day.

But the question arises, how would you get the students to leave these reviews? Students live a very fast life. They cannot be tied down with complicated and long reviews. So make them easy, short, and fun. The best is to make feedback requiring sentences optional and adding Likert scale to your survey review. Now that you have created a platform, you will surely receive negative reviews as well. Do not delete them, publicly address them. It will show you potential consumer how you respond to such situations.

Also, if you still need to ensure that students give you reviews, add a bonus point system. Students love other methods of earning credit if it doesn’t require extra studying.

Hubspot reports that almost 78% people watch online videos weekly while 55% watch them every day. So naturally, video content will give a fantastic returns on investment (ROI). So make videos and publish them online.

Video content for educational purposes can range from interviews to how-to tutorials, to live videos, explainers, animated content etc. These best way to choose the content is to make your audience tell you what they want to watch. And you can do that by keeping an eye out on the stats.

Ad placement is a very important digital marketing strategy. Done rightly, it can reach a huge number of the audience in an estimated budget. However, executed wrongly, it can lead you to getting the least possible number of potential consumers by applying a huge budget. So managed placement is that you place your PPC ads on relevant websites. For instance you are going to introduce a course for copywriting. You will find the aspiring copywriters on websites of esteemed advertising awards festivals.
This way you will have regulated the marketing budget in the best way possible.

Get the best out of your stakeholders. And for an educational institute, the stakeholders include alumni, students, professors, professionals, etc. Make use of them. Talk to them and this will definitely reflect in your webpage’s efficiency. A few examples as to how this will be possible: by prospective students and parents you will understand what they expect from you, the alumni will tell you how the institute helped them curate their career path, and professionals can you tell about career opportunities that your current or prospective students will have after they graduate.

If you have started a digital marketing agency and you don’t know how to do a digital marketing audit, then my friend you are headed for a loss. It is very important for you to have this skill otherwise you will not be able to judge what your clients’ digital strategy lacks and how to make it better. And this goes without saying that if you can’t make your clients digital strategy better, then by default, your digital marketing agency will be doomed.

That said, no one would start the digital marketing agency before even knowing the basics. But you could be a client and you need to know the basic understanding of the audit so as to be sure that your agency is not fooling you. So to be on the same page with your agency, here is a quick guide to understand how to do the audit.

There are a lot of aspects to cover when you start doing the audit but there are some aspects that are necessary, others can be optional. The necessary ones include, quantitative analysis, qualitative analysis, website crawl, channel breakdown, and accessibility.
We will spend some time on each.

If you hated math in school, tough luck, you will never be free of it. Quantitative analysis is deeply embedded in this digital audit. In fact, the best game is the game of numbers. So put up with some of number and you will be done with major part of it. I mean isn’t it just easier, some numbers can indicate your strategy is flawed while another number can tell you that it’s correct?

So these numbers appear in front of you in the shape of Google Analytics Data, Social media metrics, PPC ads reports, Historic SEO rank tracking data, E-commerce purchase funnel data, CRM data and reports etc.

The most effective researches from my undergraduate study time were those that combined qualitative data with the quantitative ones. Therefore, once you are done with the quantitative analysis, get experts to look at all your digital assets. After looking at the digital landscape they will have a clearer idea of where your website stands in terms of website design and consequently the user experience, the social media content, brand messaging, email design, and much more.

So what happens here is that an automated service crawls your website and highlights technical problems on it. Some agencies doing the audit for you are doing this only and give you the information gained from the crawl. But it is not to say that website crawls are somehow unimportant. It is always useful to know if your website has broken links, missing title tags, duplicated content or the site has just poor performance.

Don’t we just love it when people listen to us? Even when huddling with our group of friends and everyone is talking with each other, don’t you just love that one friend who gives you his full attention? Similarly, when you pay attention and listen to your customers, they love it too. Paying attention towards what they like and dislike, always hearing what they are saying; it is called social listening.

Now, I don’t mean that you start stalking your target group. But when you listen and you show that you are listening to them, that is when you relationship with them strengthens. And how you convey that? Through your marketing strategies of course.

So in this article we will discuss how social listening can be used for digital marketing. And it will be very useful for if until now, all your communications have been along the lines of talking at someone.

So first of all, monitor your own brand name!
How to do that? It’s simple. Instead of just knowing when you are tagged somewhere on social media, you set up a tool that notifies you even where you are just mentioned and not tagged. Sometimes what happens is that the consumers do not tag you when giving honest reviews. Keep an eye on those honest reviews and experiences.

For instance, you hear, by monitoring your brand, your current content does not stand for a certain social issue. IT IS NEVER TOO LATE TO LEARN. If your target audience is someone who cares about this issue and if you see that it is something you should stand for, incorporate it in your future content.

And it does not have to be that big even. You don’t have to look for new social directions for your campaigns, look for technical things as well. So for example, see what your audience is searching or talking about, and cater your content to that. Use those keywords in your content, and make sure your headlines reflect that.

This might sound creepy but it really isn’t. Monitoring your competitors will allow you to get a grasp on what’s in. And you will know this stuff without doing experimentation on your own. So for example, you find out that something didn’t work for them, you won’t have to invest time and effort on a similar idea for your brand.

And monitoring them will also help you expand your own knowledge. Stick with me here. So what I am trying to say is that hypothetically speaking, you see something worked for your competitor. Now you know what works, what hits the consumers where you want it to.

However, you can’t use that exactly as it is. Because if you do, you will be accused of copying. Plagiarism is never endorsed by anyone. So you will have to brainstorm for ideas. You will have to brainstorm for methods to broadcast the same notion in a different packaging. And that is how your competitors teach you as well.

There is a lot more you can do here. But what you are really doing by social listening is, you are getting to ‘know’ your audience. And it all boils down to your audience. Are they happy with your content? Do they want something different? Who they want to follow? And by hearing them out, you will be better able to generate strategies that bring your consumers right to your website again and again.

Its 2018. In a board meeting of a successful company, the CEO says, “I believe digital marketing strategy is nice-to-have but let’s not get carried away here.”

Fast forward two years. The nice-to-have is a necessity now. So when you are deriving your digital marketing strategy or in the verge of launching it, know that your slight mistakes could ruin it all. Here are 5 things that you should remember that can potentially ruin you strategy.

Even though most will think that planning is the first on to-do list, there have been many times when the strategy part has been forgotten. If you have not given a thought about which of your products you want to advertise, how to advertise them, and have not even chosen a potential platform you might be in trouble. It will probably be very difficult to judge whether your advance is on the pathway to success or not.

Even though most will think that planning is the first on to-do list, there have been many times when the strategy part has been forgotten. If you have not given a thought about which of your products you want to advertise, how to advertise them, and have not even chosen a potential platform you might be in trouble. It will probably be very difficult to judge whether your advance is on the pathway to success or not.

You need to plan in a way that you do not exceed your budget. Spend your time to decide on a medium and a long-term plan for your digital marketing scheme. Then designate the monetary resources you set aside for this endeavor to the plan. Once you have a plan of action the thing left to do would be to make everything happen from ground up in the months or years as needed. This assists your business to develop into handling the tactics you use.

Not using social media platforms for your digital marketing seems pretty unbelievable right? But this too happens a lot. You need to introduce your business in the social media world ASAP as it has a lot of benefits.

The social media platforms are a great way to interact with clients and promote your business in a fairly cheap way. It might cost money to buy advertisements but overall that money won’t be a lot. Most importantly buying your followers is a big NO. At the start having near to none followers may be saddening but buying followers doesn’t help to achieve something and is risky. If caught, your reputation would be tainted.

In this digital era not having a user friendly website should be unthinkable. One of the biggest mistakes for businesses is not maintaining their websites. The website needs to be easy to use and provide the information needed. To not be left behind by your competitors the best thing would be to optimize your website to provide your users the best experience ever. The website should be made in a way that it’s viewable no matter which device it’s opened from and mainly it should be easy to navigate.

Clickbait is spinning words in a way that make the content sound very engaging and appealing when really it’s just very ordinary. When you as a digital marketer use clickbait on your articles it just ruins the company’s image. Luring the audience to click on your page for unbelievable content and displaying underwhelming material will actually ruin the chances you had for gaining that audience as potential customers. The best way to avoid this is to create good quality content and advertising it in a way that neither over sells nor under sells it. Telling the audience beforehand what to expect is a good way to gain the viewers trust

In this world where having a Digital Marketing Strategy is a must, make sure that none of your mistakes sabotages it. Because the new normal is here to stay, so let’s ensure we master the variables of this new normal the right way.

The marketing world has grown a lot. But now you need tips or in fact, ”superpowers” to filter out all the marketing agencies to choose the one which suits your business and you the most. The internet is full of marketing agencies out there clamoring to get you as a client. But what you really need are a few know-hows to make sure you choose the best marketing agency for yourself.

The marketing for every business is not the same. Your online shopping business is very different from a restaurant and as such both businesses need different type of marketing. You need to make sure you understand what your company needs and then set an appropriate budget keeping in mind your needs. You don’t need a set price. Be prepared to open up your pockets for the sake of quality.

Marketing agencies need to be fully transparent without attempting to hide anything. If you search up an agency and they don’t show you the important details like address, client list, and genuine reviews, then that’s not the right agency for you. If an agency seems fishy, then it most likely is fishy. Especially now when agencies offer subpar services in exchange of less costs, you need to be extremely careful and consider the benefits of quality over quantity and vice versa.

The reviews, both good and bad, help in making a final decision. A good one tells us about their work and whether it will even work for us, while a bad one will tell us how they handled the situation when a customer was not satisfied. Request client references from both customers who were satisfied and the ones who were not satisfied. Contact the references through a phone call. Yes, it might be a bit inconvenient for the clients but it will help your decision be more informed. Check out the agency’s website and make sure that the website is good and posts quality content.

Make inquiries about the agency in mind with industry connections. Try to gauge how well that agency worked in your industry. Ask the agency directly too, what they had a hard time with when working in your industry. If they have not worked in your industry before remember that that is not a disadvantage. Ask them how they approach jobs in new industries. They, being a newcomer might even be an advantage because people with a different approach can bring new touch to your marketing.

This is an important point. You might have hired a hotshot agency which provides numerous services but if you don’t have an enjoyable relationship with your hired agents it might not work out long term. Make sure whichever agency you hire, you can build a good relationship. When choosing check everything, from the quality and credibility of the agency to the compatibility between the marketing agent and the client.

If a marketing agency is satisfying all the points, then just get into business with them because at the end, you need to work with people to get to know if they are the right fit.