Setting Up Your Online Store Is Very Simple!

An Overview Of Ecommerce

Ecommerce has been around for quite a few decades now, and recently, has gained even more popularity. The main reason for this is the sudden onset of the global pandemic, COVID-19, causing the ecommerce business to grow rapidly.

Many brick-and-mortar locations have been forced to shut down and move to online stores, which have become more popular with the customers too.

By running an online store, a lot of the costs of running and maintaining a brick-and-mortar location can be brought down. Thus, now, many businesses have decided to straight away start with online stores, as the losses incurred are very low as compared to a physical store.

Predicting the buyer journey in traditional buying was quite easy, but with ecommerce, it is not that simple. For this reason, you must make use of various platforms for advertising your business to get better visibility.

Better visibility helps to boost your sales, and eventually getting a higher Return On Investment (ROI).

So…when is the best time to start selling online?

The answer to this question is NOW!

Selling Online

Whether you are already a well-established business or are starting, if you play your cards well, you will surely survive in the world of ecommerce. The ecommerce world is very vast and countless sellers are selling similar products and services to yours.

Therefore, you must identify what makes your products and services unique from your competitors- this should be your selling point.

Moreover, the advertisement and marketing ideas you opt for must be out-of-the-box, to help stand out from your competitors and attract more customers.

Various ecommerce platforms offer sellers various price plans that they can choose from. These price plans offer different features for you according to the price you pay.

These features include themes, inventory management, product catalog, etc. You must thoroughly survey the market and find an ecommerce platform that fits your budget and provides you with all the required features you want.

This option is equally good for new business start-ups and even well-established businesses.

If you do not wish to rely on these ecommerce platforms, you can set up your online store and be totally in control.

Starting To Sell Online

Once you know what products you would like to sell and on what platform, you should start with the following next steps:

1. Creating A Logo For Your Business

Logos reflect the vision and mission of your business and they give the first impression to buyers.

Therefore, you must plan and create your logo very carefully as this would be your brand identity. The color scheme also matters a lot as it gives off messages to the buyers.

2. Registering Your Business

For your business to operate legally in your country, you must register your business.

3. Sales Tax ID

Businesses running in the United States require a Sales Tax ID, therefore, you must apply for one.

4. Payment Options

If you have opted for an ecommerce platform, then chances of them looking after the payment options are pretty high.

If you are setting up your online store, then you would have to set this up on your own.

Online stores accept payments via credit cards, PayPal, Afterpay, etc.

Final Thoughts

To sum it up, the right time to start your online store is right now. If you are a bit too skeptical about starting your online store, especially if you feel overwhelmed by this new experience, you should consider opting for professional help.

One such team of professional marketers is DigAptics, who offer various solutions for managing your online store on different ecommerce platforms.

From marketing to store management on Amazon, Shopify, Walmart, and Target, DigAptics offers you numerous solutions to help achieve your targets easily.

Contact them todayto discuss the running of your online store.

The post When Is The Time To Start Selling Online? appeared first on Digaptics.

Developing Your Website

Setting up your website requires one to put in a lot of hard work, effort, and money. Just imagine, after going through all the stages of your website development, you wake up one fine day and find out that your website has been hacked- sounds like a nightmare, right? But, this can happen to anyone!

Even just the thought of it can be very frustrating, now imagine experiencing this in real life. This is that time when one cannot think straight due to the stress and anxiety caused by the situation.

Hacking is an ambiguous term that is used to describe any unauthorized access to one’s system for all the wrong reasons. One such way of hacking is through malicious software. The spam malware attack can be a deadly hacking attack on your website.

Hacking Indicators For Your Website

Sometimes, it might be a false hacking alarm; sometimes there can be issues with the hosting services too which cause your website to be down.

To be sure that your website has been hit by a spam malware attack, you must look for the following indicators:

• Website being disabled by the host
• Visitors complaining of strange activity
• Your website is used to attack other websites
• Unauthorized new users noticed with full access to your website
• Search engines have blacklisted your website
• Website has been flagged for distributing malware

What To Do After Your Website Has Been Hit?

Once you are sure that your website has been hit by spam malware, you should do the following:

1.Stay Calm

This is the first thing you must do- stay calm. This would allow you to think straight and take the necessary next steps accordingly.

It is a very frustrating and stressful moment, but you cannot let this cloud your thoughts, and you must get down to try to recover your website.

2.Monitor What You See

You must jot down all the strange behavior you notice on your website, along with the times, if applicable.

You must also try to track why this behavior has started happening; was a new plugin or a new theme installed?

All these factors help you to come up with the incident report, which will come in handy for the professional organization, or you when you try to retrieve your website.

3.Scan Your Website And Local Environment

Scanning your website will help in providing you a clearer picture of the root cause of the attack. This can be done with the help of crawlers and plugins.

Malware attacks can also occur due to attacks on your laptop, computer, etc.

4.Finding And Removing The Malware Attack

This is the most daunting and challenging task of all. This requires some technical know-how and is better if you leave it up to the experts.

They can surely help you to find the root cause and help you get rid of it too, that too, in much lesser time than you doing it on your own.

You might be tempted to restart again, but the best approach would be to remove certain elements of the website that do not disturb the core of your website.

How To Prevent Future Attacks

Once your website has been successfully recovered, you must implement the following without any delay:

• Reset All Access

All the accounts that have access to your website must all reset their passwords and opt for strong passwords.

• Improve Access Controls

Resetting passwords to stronger passwords is just not enough; you must add another layer of protection. This could be the two-factor or multi-factor authentication system.

• Create A Backup

Since this has happened once does not mean that it cannot happen again; you should be prepared for the worst yet again. Thus, the smartest thing to do would be to create a backup of your website.

Creating regular backups of your database and files should help you tackle this situation if it were to ever happen again.

• Installing Plugins

Plugins are an integral part of adding to the functionality of your website and cannot be omitted. While installing plugins, you must ensure that the plugins you install are from authentic and well-known developers.

Final Thoughts

Website development can be a challenging task for someone who has no technical knowledge.

Therefore, hiring experts for this job would be a smart idea, as they would help you in creating backups for your website which might be required during an unforeseen attack on your website.

They will choose the best hosting services for you and will guide you regarding anti-virus software too.

One such cooperative team of professionals is DigAptics,who provide their clients with all web development solutions. You must contact themto discuss your website requirements and more with a team representative.

The post How To Restore Your Website If It Is Hit By A Chinese Spam Malware Attack? appeared first on Digaptics.

Landing Page Optimization Can Help Boost Your Sales

An Overview Of Landing Pages

Landing pages are considered to be an integral part of your online marketing strategies for organizations and businesses of all sizes.

A landing page can be defined as a web page that has been created for marketing, encouraging the visitor to take some CTA (Call To Action). A well-designed and optimized landing page will help you to achieve your sales target rapidly.

There is a lot of misconception about landing pages. The home page of your website, by most marketers, is not labeled as a landing page.

This is because the home page of any website is designed with the intent of being an introductory page for the visitors, without any CTA in mind.

Thus, a page that encourages the visitor to take some type of action, such as calling, is referred to as a landing page.

The Relationship Between Declining Ecommerce Sales And Landing Pages

You could be experiencing a decline in your ecommerce sales due to various reasons.

It could be due to a new competitor in the market who is offering the same products and services as yours at a much cheaper rate, or your marketing team is not creating effective marketing strategies for your business.

However, these reasons do not mean that your business is over; you can tweak up your marketing strategies to help divert more traffic to your website, and eventually a higher volume of sales.

If your website is very basic and boring, chances are that your sales would be declining. With the help of the right marketers who can help optimize your landing pages, you can boost up your sales.

Using Landing Pages

Now since you have some knowledge about landing pages, let’s discuss how you can put them to good use.

You can use landing pages for the following activities:

–Pay-Per-Click Advertising

Pay-per-click advertising or PPC, as it is generally referred to, is a type of marketing strategy that requires the business to pay the search engines, every time someone clicks on their ad.

It is not just limited to search engines; these ads can also be displayed on other related websites, including social media platforms.

If you opt for the PPC strategy, you surely need to optimize your landing pages, otherwise, the whole purpose of the PPC strategy is defeated.

Let’s say that you run a shoe business and have advertised the latest pair of sneakers from your collection. If somebody is intrigued by your ad and would like to purchase those sneakers, they would end up clicking on that ad.

The buyer would expect to land on the add to cart page as he has already made up his mind to purchase the sneakers.

If the buyer does not land on that page and instead lands on the home page, the chances of the buyer closing the tab are pretty high as he would not go through the whole collection to find that pair of sneakers.

–Social Media Marketing

Social media platforms, too, can be used as ecommerce platforms. Your landing pages can be used on social media platforms to help direct more traffic to your website, in an attempt to boost sales.

Visitors can be pushed to your website by providing them with certain incentives, such as exclusive sales or content, or discount codes, etc. in exchange for their information.

The information they provide, you can use it to inform them of any updates and events in the future, making them a part of your buying cycle.

–Email Marketing

For the details the visitors provide you, you can use their email address to send them regular updates, exclusive offers, and other relevant details. For all the details you provide, you must use a landing page.

Optimizing Your Landing Pages

To encourage the visitor to take some action, you must implement the following:

1. Limit The Text

The best approach is to limit the clutter on the page and keep it short and simple. The text should be in short bullet points and should show the main purpose of the page, i.e. CTA. The page should emphasize the CTA, offering value to the customers.

2. Use High-Quality Images or Videos

Although you have limited space, using high-quality images and videos on your landing page that encourage the visitor to take action can be beneficial for your business. These could be videos or pictures of celebrity endorsements, customer reviews, or even media recognition.

3. Placement of the CTA

It is generally seen that if the CTA is placed on top of the page, above the fold, it has a better conversion rate. This is because it attracts the users right away.

4. The CTA Must Be Clear

The CTA should be visible on your landing page so that it can catch the attention of the visitor.  You can add several CTA buttons for the same CTA on the page.

Final Thoughts

It is a very frustrating situation when you get to see your ecommerce sales declining. However, if you optimize your landing pages, your sales could improve significantly.

Finding the right marketers for this job can be a daunting task.

If you are looking for well-experienced and professional marketers, then you must consider DigAptics, who provide their clients with all web solutions for their businesses.

Contact a team membertoday to discuss all your landing pages needs.

Improving your landing pages will eventually help you in generating a higher sales volume and in getting a higher Return On Investment (ROI).

The post Are You Facing An Ecommerce Sales Decline? Then Optimize Your Landing Pages! appeared first on Digaptics.

The FAQ Page Is An Important Part Of Your Online Store 

An Overview Of FAQs

Frequently Asked Questions, or FAQs, as they are generally referred to as are an integral section or page of any ecommerce website. As the name suggests, these are those questions that are most asked by the users during their online shopping experience.

To help speed up the process, brands and companies list down the most commonly and frequently asked questions in one place. The FAQs section of a website provides the users with all the relevant information to help facilitate their online shopping experience.

The Importance Of Building An FAQ Page For Your Online Store  

Due to COVID-19, a major drift has been seen in the business world. There has been a decline in brick-and-mortar locations and a tremendous increase in online stores. The uncertainty of this global pandemic has forced numerous businesses to shut down their physical locations and switch to ecommerce.

This change was not just for business owners; it was also for customers. Customers who were not comfortable with online shopping were forced to shop online due to the recent situation. 

Since countless new online customers have been pulled into the ecommerce world, these customers need to be guided thoroughly for a smooth shopping experience on your online store. This is where the FAQ page comes in handy for the customers.

Although almost all online stores offer help to their customers via email, chatbots, and calls, referring to the FAQ page helps to speed up the whole shopping experience for the customers. 

Moreover, it is not just about saving your precious time; the FAQ page also helps to reduce or minimize human interaction altogether.

Some customers are not comfortable interacting with sales representatives, therefore, having a detailed and optimized FAQ page will be of great help to such customers. 

Having a detailed FAQ page for your website helps to show your customers that you have put in a lot of time and effort in facilitating the online shopping experience of your customers.

It is a great way to make your customers feel important, which could lead to having loyal customers for your brand. 

Building The Most Effective FAQ Page For Your Online Store 

Running an online store means that your customers will mostly have questions related to the following broad categories: 

• —Order placement  
• —Payment methods 
• —Shipping 
• —Returns and exchange
• —Delivery 
• —Loyalty program  

One thing you must keep in mind is that you must not build an FAQ page and forget about it; instead, you must monitor the queries and questions you receive via email, calls, messages, social media, etc. and you must add and update your FAQ page.

This would be of great help to your new and returning customers, in case they get stuck during their online shopping experience.  

Now since you know the importance of having an optimized FAQ page for your online store, we can dive into some effective ways of creating an FAQ page: 

1. Monitor the questions asked by your customers 

To keep your FAQ page updated, you must closely monitor the questions that are asked by your customers during their shopping experience with your store.

Customers usually approach your customer care team via emails, social media, chatbots, etc. These questions must be added to your FAQ page to help facilitate your potential customers. 

2. Layout and navigation  

The layout of your FAQ page matters a lot- presentation plays an important role. Since the customers are already so stressed out and are looking for answers, you should split your questions into relevant categories.

Adding visuals with the categories can help to make this experience for customers a pleasant one. The customers can choose the relevant category and get answers to their questions right away.

Since each category can have numerous questions, so to help speed up the searching process for customers, you can add a search bar. This search bar can help customers to search for specific queries within seconds.

Since you have created the FAQ page to help your customers, it must be easily discoverable by them. Generally, the customers are used to finding the FAQ page in the footer area of a website, you too must follow the same format.

3. Answers to the questions 

Since the purpose of the FAQ page is to simplify the process of online shopping for customers who are experiencing some trouble, therefore, the answers provided must be clear and concise.

This helps to gain the trust of customers and they gain confidence in the help you are providing them- they feel they can rely on you.  

4. Internal linking 

Writing answers for FAQs is a tedious task. If you have separate pages for specific topics, then you can use their links and insert them into the FAQ section of your website.

This would help to save up on space and time as you would not have to write the same long answer again. Internal linking is also a great practice from the perspective of Search Engine Optimization (SEO). 

Some Common FAQs For Your Online Store 

As mentioned earlier, usually, the FAQ section provides information regarding a few general categories. Some common FAQs for these categories can contain, but are not limited to, the following questions are: 

1. Order placement 

• • —Cancelling or editing the order 

2. Payment methods 

• • —Payment options are available 
  • —Payment issues 
  • —Gift cards 
  • —Promotions and discount codes  

3. Delivery 

• • —Tracking your order 
  • —Delivery options and times 
  • —Missing items from an order 
  • —Received faulty items 
  • —Received incorrect items 
  • —Package not received 

4. Shipping 

• • —Shipping options 
  • —Shipping charges 
  • —Tracking details 

5. Returns, exchange, and refunds 

• • —Process of returning 
  • —Refund process 
  • —Return policy 

6. Loyalty Programs 

• • —Using loyalty points 
  • —Missing loyalty points 
  • —Inaccurate points seen 

FINAL THOUGHTS 

Creating the best and most user-friendly website can be a challenging task, and it should be left for professionals to work their magic. If you are considering hiring professionals for your website designing and FAQ page, you must consider DigAptics.

They provide technical solutions for all your technical needs, including website development with an effective FAQ page. Contact them today to discuss your needs with a team member. 

The post Why You Should Build And Optimize The FAQ Page Of Your Online Store appeared first on Digaptics.

Facebook Serves The Purpose Of A Valuable Marketing Tool

INTRODUCTION

Facebook is one of the oldest and best social media platforms and has been growing ever since 2004; the year it was founded by Mark Zuckerberg and others. It is a platform that is famous worldwide and most, if not all, people use Facebook at least if they do not use any other social media platforms.

Initially, Facebook was seen as a platform for social networking, but soon enough people realized that it can also be an integral part of the marketing world. Most businesses, whether small scale or large scale, make use of Facebook to engage with their consumers.

Facebook marketing is not just used by businesses, it is even used by artists, such as musicians, to update their fans regarding their latest music releases and gigs, and also to engage with them. 

FACEBOOK AND ITS MARKETING CHANNELS 

Facebook offers various methods that can be availed for marketing purposes. These channels include the following:

1. Facebook Business Pages

They help in creating awareness for your brand. 

2. Facebook Ads 

Reach your target audience with a specific message. 

3. Facebook Groups 

They help to grow your brand’s awareness and reach and engage with a group of your target audience.

4. Facebook Marketplace

Sell your products on Facebook.

5. Co-marketing 

Two businesses collaborate to promote each other’s businesses.

WHAT IS A FACEBOOK BUSINESS PAGE?

The Facebook Business Page Is Easy To Set Up

Businesses looking to promote themselves, avail the Facebook Business Pages option. In this digital era, it has become a necessity for every brand and business to have a Facebook page, since it is the most widely used social media platform.

A Facebook page is like a public profile that you can manage to connect with your customers by sharing content. This feature is offered free of cost by Facebook that helps in generating more sales for your business.

You can run the Facebook page on your own or hire marketing professionals to do your dirty work. However, since every brand has joined the rat race, you must run the extra mile and create a Facebook page that stands out from the rest.

Hiring professionals for managing your page is way better than doing it on your own. One such company that has quite a few years of experience under its belt is DigAptics.

They are experts in handling your Facebook and other social media platforms pages to help make your brand’s presence felt online, and in turn, help in achieving a higher ROI for your brand. This way you can fully concentrate on running your business, without having to worry about the marketing bit for your business.  

WHO CAN SET UP A FACEBOOK BUSINESS PAGE?

Any business, whether big or small, can benefit from this feature. They can be any type of business that is looking to boost their sales. 

The following businesses can benefit from Facebook Pages:

—Local businesses 

—Retail brands 

—Event venues 

—Software as a service 

—Non-profits 

—Restaurants and bars 

—Retail brands 

HOW TO SET UP A FACEBOOK BUSINESS PAGE? 

Setting up a Facebook page is the easiest thing to do. Now, since we have a little knowledge about the Facebook Business Page, let’s discuss how you can create a page on Facebook. The steps for setting up your business page are discussed below. 

1. Register for a Facebook Business Page 

You must have an existing business account that you can use to create your Facebook page. This account would be associated with your Facebook Business Page. You can easily create a page by clicking on the CREATE button on your top right side of your desktop screen. Once that is done, you can choose the BUSINESS OR BRAND category for your page. 

2. Enter Your Business Details and Additional Details

This part lets you choose your page’s name; it should be the same as your business’s name so that your consumers can easily search for your page’s name. Once that is done, you can enter other details, such as contact details, details about your brand, company overview, etc. 

3. Upload Pictures 

You must upload your brand’s logo so that it is very easy for people to recognize your brand and connect with you. If your business does not have a logo, now is the right time to create a logo!

4. Add Additional Buttons

These buttons include the option to call, follow, and message.

5. Invite Others to Like and Share Your Page 

This is part of promoting your page on Facebook. All the friends on your account will get a notification when you use the option of INVITE FRIENDS. This is the first step of marketing your page. 

Once you have created a Facebook Business Page, you must post content regularly to help attract and engage with more customers. You can even assign roles to other people, such as your colleagues or your friends, to help run the page. The page you create must include all the details a consumer would be interested in knowing about your brand. 

FACEBOOK ADS

This is a quick way of reaching out to your target audience. To avail of this option, you must have an active Facebook Page, and you can start advertising by using the Facebook Ads Manager. Facebook Ads work with Pay Per Click (PPC), which means businesses only pay based on the audience interactions. These interactions include clicking on the ad, playing a video in the ad, or starting a conversation. You can even place your Facebook ads on Instagram.

Facebook Ads can be placed in the following places:

—Facebook Search Results 

—Facebook and Instagram Sponsored Posts in Newsfeed

—Facebook and Instagram Stories 

—Facebook Videos In-Stream 

—Facebook Column Ads

—Facebook Sponsored Messenger Messages 

—Facebook Instant Articles 

—Facebook Marketplace 

—Facebook Audience Network 

You can start with an ad campaign by selecting MANAGE ADS from the top right corner of your desktop screen, and click on CREATE. From there, you will get a step-by-step guide regarding creating ads on Facebook. This is an effective way of marketing as businesses can target their audience easily. You can reach out to DigAptics for helping you with Facebook Ads.    

CONTENT TO POST    

After your business page is active on Facebook, you must keep on posting content on Facebook to show you are active. Dead pages tend to lose followers and get low engagement rates. Even before you start with your page, you must pre-plan the content you will be posting online.

This is a tedious job and it is better to hire professionals for this, such as DigAptics, who are experienced in helping you to achieve your marketing goals without any hassle. 

Facebook gives you the option to post the following:

—Pictures with captions or posts 

—Videos with captions or posts 

—Stories 

—Going Live 

—Posts on-page and groups

You must post regular content on Facebook to get better engagement rates. It is noted that posts with an image or video attract more customers than usual. Furthermore, you can even use the correct hashtags to attract more traffic to your page.

Consumers will engage by liking, commenting, viewing, re-sharing your posts. They would even reach out to you via Facebook Messenger. You must rely upon your audience’s posts comments and messages.

To increase your likes on the page, you can conduct regular contests on your page that require users to re-share your posts on their timeline, allowing more people to view your page.

You must create content that targets your audience well. These are a few tactics that would help you to stand out more than your competitors.

If you’re looking for more ideas, you can even stalk your competitors’ page just to get an idea! P.S. it won’t be a good idea to copy off their marketing strategy as it is. You can make some variations to it.  

BENEFITS OF USING FACEBOOK FOR MARKETING  

Facebook is not just a social networking platform, but a great platform for business too. It has a lot of benefits for businesses. Some of the benefits have been mentioned below: 

—Facebook is a well-known platform

This means it has a lot of active users on it, making your brand reachable to a wider audience. This increases your chances of finding your target audience.

—Facebook offers affordable marketing strategies 

Creating pages and groups is free. The cost of Facebook Ads is also very reasonable. 

—Improved SEO 

As Facebook is such a well-known platform, the chances of it showing up on search engines is pretty high. 

—Drive traffic to your website 

You can provide a link to your website on your Facebook page and in Facebook Ads. Users who click on it would reach the landing page of your website. 

—Get better insights into your marketing strategy 

Facebook provides you with insights, such as follower demographics, of your marketing strategy, to help you understand its results better. 

—Increased sales

Reaching out to a wider target audience, in the right way, would have a positive impact on your sales and ROI. 

Achieving these benefits is easy if the right approach is taken. It is always a good idea to hire a helping hand; somebody who is much more experienced than you in achieving these results.

DigAptics would be a good option that you can use for your brand. While they work hard on your marketing strategies, you can take a backseat and focus on your sales. 

THE FUTURE OF FACEBOOK 

Although there have been various social media platforms introduced in the past few years, such as Instagram, Snapchat, TikTok, Twitter, etc., Facebook still takes the lead in terms of the number of users. This is mostly because it is one of the first social media platforms that were created back in the day.

Almost everybody has a Facebook account, including the Gen Zs and people above 55, in addition to having accounts on other social media platforms. Hence, it is safe to say that Facebook would always remain as an effective marketing tool as it has been in the past.

Even if Facebook is not the main marketing tool for a business, it would be one of the marketing tools for a business. Getting a higher ROI and exponential growth, for your business, just from Facebook, seems to be a tad bit difficult. 

SHOULD YOU RELY ON PROFESSIONAL HELP FOR MARKETING ON FACEBOOK?

In this digital era, brands and businesses rely heavily on digital marketing for promoting their business. Therefore, marketing your brand on Facebook should be taken seriously. Small or big businesses, if they want to get optimal results from their marketing strategies, should consider hiring professionals for this job.

Somebody who is a marketing expert would be able to help you achieve your desired goals in a much shorter period, as compared to a rookie. Moreover, it could be a long and tedious process to create the right content for your target audience, whereas a marketer would be super fast at creating relevant content for your page.

They know the specific keywords and hashtags that can help generate traffic for your page. If you create content for your page that is not up to the mark and try to advertise it on Facebook, you might not be able to generate traffic for your page. This would mean a loss of time, effort, and money. 

Moreover, instead of wasting your time on the marketing aspect of your business, you should concentrate on sales and product quality. Hence, it is better to hire a marketer for marketing on Facebook.  

Since we are talking about marketing professionals here, DigAptics would be the perfect choice for your business’s marketing. The strategies they implement ensure that a higher ROI is achieved for your business.

They work closely with each client to understand what they are looking for and propose marketing strategies accordingly. They can work with businesses from all industries- from real estate to healthcare to restaurants. Contact them today to get a free estimate for their services.

FACEBOOK PRICING 

When you use Facebook Ads to advertise your brand, Facebook would charge you a certain fee for doing so. There are various ways in which Facebook can charge you. These include: 

1. Cost Per Click (CPC)

By using this mode to pay, you will only pay Facebook when somebody clicks on your ad. This is a good option for those who are just starting. 

2. Cost Per Mille (CPM)

For every 1000 times, your ad is shown to people, you will pay Facebook.

3. Cost Per Action (CPA)

When a user visits your website after clicking on your ad, you would be charged by Facebook.

4. Cost Per Like (CPA)

After viewing your ad, if somebody likes your page, you would be entitled to pay to Facebook. 

The best thing about Facebook is that you can set your budget and bid to get the required result. You can choose your audience based on their demographics, such as age, gender, city, to get the maximum results for your marketing campaign. 

However, if you hire a professional marketer, the charges would be different. Hiring experts for the job will deliver results, but at a cost. They offer different pricing models for certain desired results. These price models have been discussed below. All marketing agencies, more or less, follow these payment models to manage your business accounts.

1. Fixed Price Model

This price model is based on the awareness created for your brand. It includes regular posts that are created by marketers to help increase traffic and followers for your page.

2. Complete Commission-Based Model 

In this price model, the traffic diverted to your page is used to convert and translate it to sales for your business. This can be commission-based. 

3. Hybrid Model

As the name suggests, this model is the amalgamation of the other two price models. 

Marketing agencies promise to deliver results in the form of increased followers and traffic, and a higher ROI. One way of calculating ROI is to embed a call button on posts to help monitor traffic and measure these conversions to get an exact value for the ROI.

Referring to Facebook as a marketing tool encompasses the baseline Facebook services and the services offered by various marketing agencies, including the different models discussed above.

FINAL THOUGHTS 

With so many businesses relying on digital marketing, the competition has become very tough. For your business to stand out from the rest, it would be a good idea to hire marketing professionals.

Although Facebook is an old social media platform, it still has the highest number of users on it, making it an important platform. Even in the future, Facebook would continue to become an important marketing platform for businesses around the world. 

The post Facebook And Its Role In The Marketing World appeared first on Digaptics.