In a Digital Marketing setup, your team is key. Your vision could be great, your idea might have weight, but is your team at par with you? In order to ensure that your team is capable of delivering your vision, it is your responsibility to form a capable team.

But how to do that, how to ensure that the 5 member or 8 member team you have chosen will be able to cover the task. In fact, not just cover it but excel at it, making your business grow.

And so, we bring to you a step by step guide to create your own team for Digital Marketing. We will also explain to you their importance so that you know who to add and why.

First, you need to hire a Strategist. Your marketing strategist is the top dog here. He/she will be the person at the top forming the big picture for your company’s direction. It is their task to create a trajectory with the help of strategies that lead towards your vision. This strategist will keep a lookout for marketing trends, utilize them or modify them to get target audience for your business and keep the rest of the department working according to those goals.

It is very important for them to understand your vision and internalize it because they are not only involved in planning but also overseeing. To find a candidate for this position, you can conduct behavioral interviews. Behavioral interview will work best here since you need to assess their past experience in leadership roles and how hey tackled problems.

Websites play a very important role in gathering your target audience. If your website is not able to retain your audience, you have potentially lost them regardless of your social media presence. So you have to make sure that your website is not only aesthetic but easy to navigate. Thus comes the issue of hiring a talented web designer. Once you land a web designer, you will see that his main objective will be to design a website that would limit the bounce rate.

When you hire for this position you will have to look for a team player since the retention of audience does not just depend on the look of the website. The content they see should be equally eye-catchy. Therefore, his work will be closely linked with your content writer.

Hire a creative! Content writing is a vast field that has recently provided numerous opportunities for many individuals. And while not all of them need to be creative to get their tasks done, it is important for you to get a creative individual. Someone who has vast imagination and a ton of online experience. While online experience makes them good at research, it also allows for a free flow of words on any topic. Coupled with imagination they can introduce your brand to new heights.

Remember, the content writer you choose and their chemistry with your web designer can make or break your brand.

Congratulations, your content creator and web designer have set up the website with the CRO specialist and Graphic designer. Now comes the part where you have to direct your target audience towards it. For that you need social media specialists. Gone is the time when the Sudoku guy had to place his website link on The New York Times for free Sudoku. Now is the social media age which is not going away any time soon.

Facebook may be considered old school, Instagram for millennials, while Snapchat for GenZ, however, one thing’s for sure, you can use these mediums to direct traffic. But not every social media user can be your social media manager. Your social media manager or specialist needs to know what drives a particular forum in what way, what its trends are, and how to use the daily trends to attract them towards your social media platforms and eventually to your website.

Obviously, it is a given for them to know the tools to schedule posts because if they don’t, then my friend, they are no social media experts but your everyday Facebook users.

Obviously, there are many more positions you need to fill. For instance, you need to hire a Data Analyst, have the right influencers on board, and also have a programmer. But the above mentioned team is the core team you need for effective digital marketing operation.

The marketing world has grown a lot. But now you need tips or in fact, ”superpowers” to filter out all the marketing agencies to choose the one which suits your business and you the most. The internet is full of marketing agencies out there clamoring to get you as a client. But what you really need are a few know-hows to make sure you choose the best marketing agency for yourself.

The marketing for every business is not the same. Your online shopping business is very different from a restaurant and as such both businesses need different type of marketing. You need to make sure you understand what your company needs and then set an appropriate budget keeping in mind your needs. You don’t need a set price. Be prepared to open up your pockets for the sake of quality.

Marketing agencies need to be fully transparent without attempting to hide anything. If you search up an agency and they don’t show you the important details like address, client list, and genuine reviews, then that’s not the right agency for you. If an agency seems fishy, then it most likely is fishy. Especially now when agencies offer subpar services in exchange of less costs, you need to be extremely careful and consider the benefits of quality over quantity and vice versa.

The reviews, both good and bad, help in making a final decision. A good one tells us about their work and whether it will even work for us, while a bad one will tell us how they handled the situation when a customer was not satisfied. Request client references from both customers who were satisfied and the ones who were not satisfied. Contact the references through a phone call. Yes, it might be a bit inconvenient for the clients but it will help your decision be more informed. Check out the agency’s website and make sure that the website is good and posts quality content.

Make inquiries about the agency in mind with industry connections. Try to gauge how well that agency worked in your industry. Ask the agency directly too, what they had a hard time with when working in your industry. If they have not worked in your industry before remember that that is not a disadvantage. Ask them how they approach jobs in new industries. They, being a newcomer might even be an advantage because people with a different approach can bring new touch to your marketing.

This is an important point. You might have hired a hotshot agency which provides numerous services but if you don’t have an enjoyable relationship with your hired agents it might not work out long term. Make sure whichever agency you hire, you can build a good relationship. When choosing check everything, from the quality and credibility of the agency to the compatibility between the marketing agent and the client.

If a marketing agency is satisfying all the points, then just get into business with them because at the end, you need to work with people to get to know if they are the right fit.