What is ASO ?

App Store Optimization (ASO) is the process of optimizing mobile apps to rank higher in an app store’s search results like Google Play Store, Amazon Store, and Apple App Store. The higher the app ranks in the store’s search results, the more visible it is to users. The increase in visibility leads to more traffic to the app page in the store. App Store Optimization (ASO) is similar to Search Engine Optimization (SEO) for app ranking on the app store.

App Store Optimization (ASO) is a continual and ever-evolving process. Finding and applying relevant keywords, after a bit of time, analyze it, and then replace what doesn’t work. Also, the ASO technique requires a deep understanding of the target audience/customer base. Understanding the mindset of your audience is where the amateurs differ from the experts. For example, the keywords your prospective users will use to find your app and apps like yours can make a difference in a successful or pointless ASO. Learning about which keywords are being used, and staying updated with ever changing algorithms of each store to better serve our clients is what we do at DigAptics.