The process of App store Optimization is a Marathon not a Sprint.

What is ASO ?

App Store Optimization (ASO) is the process of optimizing mobile apps to rank higher in an app store’s search results like Google Play Store, Amazon Store, and Apple App Store. The higher the app ranks in the store’s search results, the more visible it is to users. The increase in visibility leads to more traffic to the app page in the store. App Store Optimization (ASO) is similar to Search Engine Optimization (SEO) for app ranking on the app store.

App Store Optimization (ASO) is a continual and ever-evolving process. Finding and applying relevant keywords, after a bit of time, analyze it, and then replace what doesn’t work. Also, the ASO technique requires a deep understanding of the target audience/customer base. Understanding the mindset of your audience is where the amateurs differ from the experts. For example, the keywords your prospective users will use to find your app and apps like yours can make a difference in a successful or pointless ASO. Learning about which keywords are being used, and staying updated with ever changing algorithms of each store to better serve our clients is what we do at DigAptics.

APP STORE RANKINGS

Apple App Store Ranking Factors

-App Name
-App URL
-App Subtitle
-Keyword field
-In-App Purchase
-Rating and Reviews
-Updates
-Downloads and Engagement
-Some Hidden factors

Google Play Store Ranking Factors

-App Name
-App Description
-Backlinks
-In-App Purchase
-Rating and Reviews
-Updates
-Downloads and Engagement
-Some Hidden factors

Get in touch with us

+1(630)-481-6122

Have Questions?

connect@digaptics.com

Why ASO is Important ?

Millions of new apps and games are launched on the Play Store and App store per annum , making app discoverability harder and harder. That’s why the necessity and demand for ASO keeps growing dramatically. About 60% of the highest 1,000 apps and games within the US use keyword optimization. Based on data by Google APP Marketing insights, 2 of the highest 3 methods of discovering apps are by using ASO strategies.
Using App Store Optimization (ASO) to extend your app’s search ranking is extremely crucial, if not you’re missing out on one of the most important discovery channels available. It's crucial for you to devote time often improving your ASO strategies to enhance your app’s ranking.

Both Apple and Google are constantly fine-tuning their app store search algorithms to offer users relevant results. Apple and Google will constantly blacklist apps and games that use black hat methods to rank higher. As of 2019, Apple began cracking down on the utilization of black-hat techniques. Google’s algorithm currently looks to combine factors like all-time downloads, titles, descriptions, etc. of an app to work out how high to rank it in relevant keywords. With more app publishers optimizing on top of the already popular apps, the shorter and more generic search terms became very competitive and hard to rank for. While auto-complete on both the stores evolves, the longer search terms will start to enhance and offer more optimization opportunities.

DigAptics is a technology development powerhouse and digital marketing hub. We concentrate on how what we create must be displayed for people to use , appreciate, and enjoy. Trust us to cater to all or any your ASO needs

Our Work Process

Listen, Understand, & Research

We review your requirements, listen to your needs, requirements, goals , and vision.

Leg work, Analysis, & Discussion

We reconnect within 24 hours with more insight and details for discussion in a QA session. We provide suggestions after listening and understanding more about your project.

Choose Terms, Timelines and Make Payment

You choose services and timelines for your project. Make payment through our 100% secure system and our team starts working immediately within 24 hours

Deliverables, Reporting, & Followup

100% transparent reporting. Full access at any time for refinement or change of goals.

Listen, Understand, & Research

We review your requirements, listen to your needs, requirements, goals , and vision.

Leg work, Analysis, & Discussion

We reconnect within 24 hours with more insight and details for discussion in a QA session. We provide suggestions after listening and understanding more about your project.

Choose Terms, Timelines and Make Payment

You choose services and timelines for your project. Make payment through our 100% secure system and our team starts working immediately within 24 hours

Deliverables, Reporting, & Followup

100% transparent reporting. Full access at any time for refinement or change of goals.

We are an Omni channel platform for everything business, from business development & business operations to business marketing. All that is essential for a healthy and successful business are handled by our experts in their respective departments. When you hire DigAptics, you hire an entire team of people, each from our various departments who huddle and discuss projects and manage them throughout the life cycle of the project so that the delivery is based on your vision, goals, specifications but also is primed with innovation, market research, evidence based decisions and transparency. We believe that satisfaction demands regular updates, reports, open communication, upfront pricing, and no long term contracts.

Satisfaction Guaranteed

Plan + Pricings

What our Clients Say…

DigAptics did everything they said they would and did it on time! The whole process was very easy

CTO Orbitus Connect

DigAptics has been a great partner to us. Its world class talent, sound knowledge of our industry and robust project management has all been valuable assets to our growth. We see this relationship grow in years to come

CEOOrbitus Solutions

We couldn’t be more pleased with DigAptics as an outsourced technical resource for our intranet platform”

PayscaleCTO

5 stars is earned and trust is built over time. Over 3 years period, the leaders at DigAptics have worked with us in various capacity, personally and as a company to help us grow and create products. We are very grateful.

GerislickCEO